Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

A Distinguished Performance Model

Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Credit Union Industry Commentary

Credit Unions Everywhere Live The “Members First” Motto

When employees prioritize what is best for the member, they demonstrate the cooperative difference.
Features

What’s In Store For 2017?

Technology providers evaluate 2016 and look ahead to the coming year.
Features

The Role Of Member Value In Credit Union Success

When Sharonview FCU sets its annual goals, it includes a member benefit component.
Credit Union Industry Commentary

An Engaged And Informed Owner Makes The Credit Union Industry Stronger

Why the merger system is too rigged for “insider gains.”
Credit Union Industry Commentary

Merger Notice On The Wall. How To Make Members Care At All?

The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Features

Key Advice For A Credit Union Turnaround

When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
Features

How A Public Safety Credit Union Tops The Charts In Member Value

When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
Industry Insights

Financial Wellness Pitfalls And Possibilities

An Urban Institute presentation offers plenty for credit unions to move on.
Industry Insights

A Turnaround, Grant Funding In 2016, And One Millennials Disposition

Five can't-miss data points featured this week on CreditUnions.com.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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