JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Have We Enabled Our Members To Achieve?
June 29, 2017
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Answering that question and focusing on jobs to be done can create a more fruitful credit union-member relationship.
Credit Unions, Resilience, And The American Dream
June 27, 2017
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On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
June 26, 2017
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CUNA’s CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
June 26, 2017
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The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity and member value.
Collaboration “Small” Talk Kicks Off ACUC
June 25, 2017
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Financial cooperatives share diverse ways to work together as CUNA’s annual summer conference begins with the Small Credit Union Roundtable.
Bringing Hope Back To Tampa Bay
June 22, 2017
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Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
“Follow The Member” To Learn How To Provide Real Purpose
June 21, 2017
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Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”
How Virginia Credit Union Is Growing Innovative People And Products
June 19, 2017
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Richmond-based VACU stresses “data, process, and innovation” as specialty hires highlight hiring surge.
3 Tips To Build A Winning Team
June 15, 2017
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Professional sports team offer insight into how to support this critical element of success.
3 Tips To Run Effective Board Meetings
June 8, 2017
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An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Credit Unions, Resilience, And The American Dream
On display at ACUC: Resilience in the credit union movement, among members, and at the institutions themselves.
Some “Enchanted” Morning At The ACUC
CUNA's CEO issues a call for relevance while marketing guru Guy Kawasaki extols the “Art of Enchantment.”
Why A Stronger Voluntary Merger Rule Is Necessary
The proposed NCUA rule would require payoffs to take place in the open, exposing merger deals to transparency before members give away millions in equity ...
Collaboration “Small” Talk Kicks Off ACUC
Financial cooperatives share diverse ways to work together as CUNA’s annual summer conference begins with the Small Credit Union Roundtable.
Bringing Hope Back To Tampa Bay
Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
“Follow The Member” To Learn How To Provide Real Purpose
Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”
How Virginia Credit Union Is Growing Innovative People And Products
Richmond-based VACU stresses “data, process, and innovation” as specialty hires highlight hiring surge.
3 Tips To Build A Winning Team
Professional sports team offer insight into how to support this critical element of success.
3 Tips To Run Effective Board Meetings
An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What Have We Enabled Our Members To Achieve?