JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Celebrating 40 Years Of Credit Union Impact
March 31, 2025
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From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and what’s to come
Great Strategy Requires Trade-Offs
March 23, 2025
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A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
March 23, 2025
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Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
A New Framework For Growth
March 23, 2025
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The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their business strategy.
Credit Unions Deliver Impact. Members Are Here For It.
March 17, 2025
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Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
March 17, 2025
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The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
March 17, 2025
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Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
4 Ways To Build A Vibrant Community
March 10, 2025
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Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
March 10, 2025
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The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for everyone.
Attendees Talk Togetherness At GAC 2025
March 10, 2025
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Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Celebrating 40 Years Of Credit Union Impact
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and ...
Great Strategy Requires Trade-Offs
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest ...
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
Credit Unions Deliver Impact. Members Are Here For It.
Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
4 Ways To Build A Vibrant Community
Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for ...
Attendees Talk Togetherness At GAC 2025
Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
A New Framework For Growth