GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Eric Givens On Leadership
May 3, 2016
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Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Cybersecurity Starts At The Top
May 2, 2016
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A new study shows how little personal responsibility executives feel toward cybersecurity. Here’s why that’s wrong.
Tips To Reduce Regulatory Burden
May 2, 2016
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Improving processes and building relationships with regulators are two ways credit unions can ease compliance pain.
Buying a Pre-Exisiting Business
April 29, 2016
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Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services – buying a pre-existing business. We at Citadel have already had experience with CUSOs. We have long had a 60% ownership of a check processing organization and 100% ownership of an indirect lending CUSO that works through 165 auto dealer
A New Employee Benefit: Long Term Care Insurance
April 29, 2016
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Why long-term care insurance was added to Wright-Patt’s benefit package. Wright-Patt Credit Union reviewed its employee benefits package during 2000 to increase the perceived value of the package among employees, while strengthening cost controls for the Credit Union. The aim was to offer a benefits package that strengthens Wright-Patt’s ability to recruit and retain quality employees while managi
Using the Internet to Enhance Member Services
April 29, 2016
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Pennsylvania State Employees launches Internet-based credit report service.
Plain Vanilla Hands Down
April 29, 2016
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Whitefish Credit Union will soon have $600 million in assets and 22% of credit union assets in Montana, although it is confined to a small corner of the state. It is plain vanilla, taking deposits and making loans and little else. It relies on word of mouth. Its notable success owes to its above-market dividend rate, good loan rates and a reputation for reliability.
LIFE AFTER INDIRECT LENDING
April 29, 2016
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Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit union’s mission calls for. So it dropped indirect lending, and discovered that member-centric product innovations, such as an alternative mortgage product, not only made up for the financial loss but resulted in stronger member relationships.
Appropriate Reaction to the DFCU Decisions: Outrage
April 29, 2016
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The NCUA and the federal district court for Eastern Michigan have both erred in not making DFCU Financial live up to the credit union’s bylaws. Fundamental freedoms are at stake. DFCU members acquired three times more signatures for a special meeting than the bylaws required. But management refused to call a special meeting. NCUA and the court are allowing this democratic ownership right of the me
Transparency: Keeping Integrity When Market Participants Play Outside the Lines
April 29, 2016
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University FCU is the major student loan lender at the University of Texas because of the value of its product, not for its relationship with the financial aid office. Transparency will reveal its work of putting students first.
Eric Givens On Leadership
Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Tips To Reduce Regulatory Burden
Improving processes and building relationships with regulators are two ways credit unions can ease compliance pain.
Buying a Pre-Exisiting Business
Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services - buying ...
A New Employee Benefit: Long Term Care Insurance
Why long-term care insurance was added to Wright-Patt’s benefit package. Wright-Patt Credit Union reviewed its employee benefits package during 2000 to increase the perceived value ...
Using the Internet to Enhance Member Services
Pennsylvania State Employees launches Internet-based credit report service.
Plain Vanilla Hands Down
Whitefish Credit Union will soon have $600 million in assets and 22% of credit union assets in Montana, although it is confined to a small ...
LIFE AFTER INDIRECT LENDING
Indirect lending was good to Affinity Plus FCU, but it did not allow for the kind of trust-based relationship building with members that the credit ...
Appropriate Reaction to the DFCU Decisions: Outrage
The NCUA and the federal district court for Eastern Michigan have both erred in not making DFCU Financial live up to the credit union’s bylaws. ...
Transparency: Keeping Integrity When Market Participants Play Outside the Lines
University FCU is the major student loan lender at the University of Texas because of the value of its product, not for its relationship with ...
Browse Topics
Brent Rempe On Leadership
Aaron Passman
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Rebecca Wessler
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Savana Morie
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Andrew Lepczyk
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Callahan & Associates
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Quarterly Market Snapshot And Two-Year Financial Statement
Callahan & Associates
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Calling All CFOs
Andrew Lepczyk
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
Tony Waltrich
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Credit Unions Are Seizing Opportunities In Commercial Real Estate
Callahan & Associates
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Member Momentum Is At A Crossroads
Sherry Virden
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Cybersecurity Starts At The Top