Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

What Does A Credit Union Annual Review Look Like?

This week, CreditUnions.com shows how some credit unions conduct annual reviews — and one credit union that doesn't.
Features

How Firefighters First Credit Union Plans To Hit $1 Million In Net Income

The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
Features

Lessons From A YouTube Series

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Credit Union Industry Commentary

Lessons In Leadership

PSCU Member Forum speakers offer lessons on listening to the front line and why to lead the process, not the content.
Credit Union Industry Commentary

How To Create A Team That Survives And Thrives

A common language, framework can help turn operational survival into strategic thriving. But getting there takes team development.
Callahan Collections

Leadership Team Development: Learning Together Maximizes Successes

Callahan's LTD program combines Harvard Business School learning with collaborative, hands-on problem solving.
Features

One National Credit Union Voice Makes 17 Million Local Differences

“The diversity among credit unions often makes it difficult for us to speak with one voice,” contends Jim Blaine. Learn about Blaine’s – and 130 ...
Features

Salary Disclosures Are the Tip of the Spear

Take a look at different credit union approaches to executive compensation disclosures. The ultimate goal of disclosure is to sustain members’ trust with the credit ...
Features

Serve & Advocate: 2 Steps to Achieve Local and National Impact

A recent study showed that high impact organizations cannot achieve large-scale social change through service delivery alone. Here’s one way to raise your advocacy voice ...
Features

If Credit Unions Were Called to Capitol Hill

Last week, CEOs of some of the nation’s largest banks were summoned by Congress to defend their management of bailout funds. What would it look ...
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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