JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Baseball Teams And Credit Unions Can Win At The Margins
October 7, 2016
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Credit unions can’t match resources with their big bank competitors, but they can still be outstanding in their field.
Kate Lee On Leadership
September 26, 2016
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The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
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A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
September 26, 2016
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A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
September 22, 2016
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Three ways credit union understandings and practices have changed.
CUbroadcast Highlights Four States Leading The Nation In Lending
September 21, 2016
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In episode No. 635, Callahan senior industry analyst Michelle Parker shares how credit unions in Iowa, Arkansas, Ohio, and Mississippi lead the nation in mortgage lending growth.
Leadership Team Development: Real-World Credit Union Successes
September 21, 2016
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Why participants of the program say Callahan’s Leadership Team Development is boosting their performance and success rate.
Credit Union Foundations Are A Vehicle To Grow Membership
September 19, 2016
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Legal fine points for credit unions interested in creating a charitable foundation.
How Patelco Credit Union Aligned Its Leadership Team Around Strategy, Language, And Framework
September 19, 2016
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The California credit union gained the framework for team collaboration on innovation through the Callahan Leadership Team Development program.
Keith Domingue On Leadership
September 19, 2016
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The chief financial officer of First Community in Texas talks about questioning authority, the regulatory environment, and the future of credit unions.
Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Leadership Team Development: Elevating Credit Unions’ Daily Operations
Three ways credit union understandings and practices have changed.
CUbroadcast Highlights Four States Leading The Nation In Lending
In episode No. 635, Callahan senior industry analyst Michelle Parker shares how credit unions in Iowa, Arkansas, Ohio, and Mississippi lead the nation in mortgage ...
Leadership Team Development: Real-World Credit Union Successes
Why participants of the program say Callahan's Leadership Team Development is boosting their performance and success rate.
Credit Union Foundations Are A Vehicle To Grow Membership
Legal fine points for credit unions interested in creating a charitable foundation.
How Patelco Credit Union Aligned Its Leadership Team Around Strategy, Language, And Framework
The California credit union gained the framework for team collaboration on innovation through the Callahan Leadership Team Development program.
Keith Domingue On Leadership
The chief financial officer of First Community in Texas talks about questioning authority, the regulatory environment, and the future of credit unions.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Baseball Teams And Credit Unions Can Win At The Margins