Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

2017 Writer’s Choice Awards

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are worth revisiting.

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Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.

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Credit Union Industry Commentary

A Big Idea For 2018: Asking Tough Questions

How can credit unions push the movement forward? By tackling tough questions and discovering the right, not easy, answers.
Alabama

2017 Writer’s Choice Awards

Credit unions share their best practices with CreditUnions.com all year. Here, Callahan’s staff writers share their selections for a handful of lesser-known pieces that are ...
Credit Cards

Ahead In 2018: Interest Rates And Tech Tools Both On the Rise

It may or may not be a bubble, but consumer debt might roil the waters for credit unions and their members. Can machines learn to ...
Features

Jeff Disterhoft On Leadership

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.
Impact

CUbroadcast Highlights Need For Credit Union Collaboration

Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.
California

Mission Marketing For The Most Wonderful Time Of The Year

Credit unions offer holiday-based financial tips that focus on year-round financial wellness.
Alabama

Christmas Clubs: Financial Wellness Since Before It Was Cool

The venerable holiday savings plan still helps thousands save millions each year at credit unions across the land.
Checking

The De-Commodization Of The Core Processing Platform

The necessity for core processing platforms to evolve continues apace with member demands for seamless service.
Finance

CUbroadcast Highlights Callahan’s Third Quarter Trendwatch

In episode No. 859, Mike Lawson brings on Callahan's Sam Taft to talk credit union financial performance in the third quarter.
Features

Digital Relationship Building Key To Forming Customer Loyalty

Put into action what you already know about your members, and do it in ways that build value one small step at a time.

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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