Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Who Owns Business Analytics?

Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?

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Credit Union Industry Commentary

What Does Business Intelligence Mean For Credit Unions?

Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
Industry Insights

Who Owns Business Analytics?

Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Industry Insights

Community Involvement, CECL, Succession At NAFCU Confab

Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Credit Union Industry Commentary

Democrat Or Republican, You Have To Love This Year’s Political Theater

It's time for a few more credit unions to inspire the same revolution for evolution.
Features

How To Deepen A SEG Relationship

This Minnesota credit union mixes marketing and message to revive relationships.
Credit Union Industry Commentary

Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout

While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost ...
Industry Insights

How SEG Values Can Lead To Increased Deposits

Amid an industry trend of strong share growth, one credit union’s community partnership helps it stand out.
Credit Union Industry Commentary

$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase

Three critical questions about the corporate resolution plan to be addressed at this Thursday's board meeting.
Industry Insights

Not Your Mother’s Credit Union

This week, CreditUnions.com spotlights industry efforts to support innovation in the form of incubators, startups, CUSOs, and more.
Features

How A Little Innovation Helps Coastal FCU Support Budding Businesses

A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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