JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Democrat Or Republican, You Have To Love This Year’s Political Theater
June 2, 2016
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It’s time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
May 23, 2016
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This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
May 19, 2016
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While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost more than it saved.
How SEG Values Can Lead To Increased Deposits
May 18, 2016
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Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
May 17, 2016
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Three critical questions about the corporate resolution plan to be addressed at this Thursday’s board meeting.
Not Your Mother’s Credit Union
May 16, 2016
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This week, CreditUnions.com spotlights industry efforts to support innovation in the form of incubators, startups, CUSOs, and more.
How A Little Innovation Helps Coastal FCU Support Budding Businesses
May 16, 2016
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A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
The Price Of Innovation In Louisiana
May 16, 2016
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ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
Remembering Gene O’Rourke
May 3, 2016
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Industry co-workers and friends remember the legacy of Mr. O’Rourke.
Eric Givens On Leadership
May 3, 2016
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Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost ...
How SEG Values Can Lead To Increased Deposits
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
Three critical questions about the corporate resolution plan to be addressed at this Thursday's board meeting.
Not Your Mother’s Credit Union
This week, CreditUnions.com spotlights industry efforts to support innovation in the form of incubators, startups, CUSOs, and more.
How A Little Innovation Helps Coastal FCU Support Budding Businesses
A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
The Price Of Innovation In Louisiana
ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
Remembering Gene O’Rourke
Industry co-workers and friends remember the legacy of Mr. O'Rourke.
Eric Givens On Leadership
Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Democrat Or Republican, You Have To Love This Year’s Political Theater