Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Industry Insights

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Features

Hispanic “Together We Advance” Credit Union Seal Goes National

Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Credit Union Industry Commentary

Lessons From The Retail World

Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Features

Keep New Member Referrals All In The Family

Harvest FCU adds members through a family-focused referral program.
Features

How Attentive Listening Makes For Stronger Lending

First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
Features

The New Rules Of Business In A #Trending World

Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
Features

Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races

Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
Features

A Tale Of Two Internships

How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
Credit Union Industry Commentary

25 Years In The Forest, Still Seeing Trees

It’s times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
Industry Insights

6 Big Ideas For 2016

With the books on 2015 officially closed, it's time to get excited about the new year ahead.
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