Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

The Big GiveBack

Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.

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Jon Hernandez On Leadership

Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.

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Credit Union Industry Commentary

The Pope Digs Cooperatives

Pope Francis brought his message and his popularity to Washington, and this family was there to witness it.
Features

The Big GiveBack

Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Features

Compensating Directors: What’s Fair And What’s Foul?

Here’s a list of specific ways that credit unions can and cannot compensate their board volunteers.
Industry Insights

3 Takeaways From Trendwatch 2Q15

Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Features

The Benefits Of Hiring From Inside — And Outside — The Credit Union Industry

How Interra FCU has benefited from bringing on strong candidates regardless of cooperative pedigree.
Graph Of The Week

Supplemental Capital And Credit Unions

As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does ...
Industry Insights

A Second Chance To Make A Capital Impression

What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
Features

Jon Hernandez On Leadership

Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
Features

People-Powered Progress

The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
Features

2 Tips To Build A Strong Employee-Sharing Arrangement

First United Credit Union offers insight into how to maximize the benefits of shared staffing.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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