Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Susan Makris On Leadership

Susan Makris, senior vice president and chief human resources officer at Patelco Credit Union, explains the importance of leadership style and culture within a growing credit union.

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What Are Credit Unions Saying About RBC2?

More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal highlights drawbacks of the rule and underscores the importance of feedback.

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Features

Understanding The Value Of Early Adopters

Members who more readily accept new self-service options are a market segment worth cultivating.
Graph Of The Week

4 Ways To Staff Tomorrow’s Credit Union Today

Millennials and new organizational structures are shaping the credit union industry for today and tomorrow.
Features

Susan Makris On Leadership

Susan Makris, senior vice president and chief human resources officer at Patelco Credit Union, explains the importance of leadership style and culture within a growing ...
Features

How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K

Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they ...
Industry Insights

It’s Better To Be Real Than Perfect

Presenters at the Financial Brand Forum explain why sharing shortfalls is just as important as touting strengths.
Features

Enterprise Risk Overview Shows Progress, Way Forward

Your risk management processes may be fine today, but are they sufficient to lead you tomorrow?
Industry Insights

Exploding Opportunity In Exploding Diversity

The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.
Features

Test Your Boundaries Without Losing Your Bearings

In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
Credit Union Industry Commentary

What Are Credit Unions Saying About RBC2?

More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal ...
Industry Insights

Be Excellent To Each Other

In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
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