Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
What’s The Deal With Loan Participations?
February 21, 2017
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Credit unions are on track to hit $2.3 billion in participations sold in fourth quarter 2016.
A 5-Year Plan To Hit $1 Billion In Assets
February 20, 2017
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How Texas Trust’s approach to lending, technology, and convenience paved the path to asset growth.
Auto Market Share In 3Q 2016
February 20, 2017
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Which states rank top in the nation for credit union auto loan originations?
Fee Elimination, Loan Trends, And Strategy Development
February 13, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Lending By The Numbers (3Q 2016)
February 13, 2017
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Credit unions originated $343.6 billion through third quarter 2016 — that’s an all-time record. See which areas contributed to this double-digit year-over-year growth.
2016 Was A Good Year For Member Business Lending
February 13, 2017
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Fourth quarter trends suggest credit unions will break MBL records.
Indirect Lending At Year-End 2016
February 13, 2017
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Indirect loans are taking an ever-increasing share of the auto portfolio, but growth is not even across credit union location and size.
The Importance Of First Quarter Share Growth
February 6, 2017
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If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
Third Quarter 2016 Shares By The Numbers
February 1, 2017
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Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.
A Strategy To Serve C And D Paper Borrowers
February 1, 2017
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Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.
What’s The Deal With Loan Participations?
Credit unions are on track to hit $2.3 billion in participations sold in fourth quarter 2016.
A 5-Year Plan To Hit $1 Billion In Assets
How Texas Trust’s approach to lending, technology, and convenience paved the path to asset growth.
Auto Market Share In 3Q 2016
Which states rank top in the nation for credit union auto loan originations?
Fee Elimination, Loan Trends, And Strategy Development
Five can't-miss data points featured this week on CreditUnions.com.
Lending By The Numbers (3Q 2016)
Credit unions originated $343.6 billion through third quarter 2016 — that's an all-time record. See which areas contributed to this double-digit year-over-year growth.
2016 Was A Good Year For Member Business Lending
Fourth quarter trends suggest credit unions will break MBL records.
Indirect Lending At Year-End 2016
Indirect loans are taking an ever-increasing share of the auto portfolio, but growth is not even across credit union location and size.
The Importance Of First Quarter Share Growth
If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
Third Quarter 2016 Shares By The Numbers
Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.
A Strategy To Serve C And D Paper Borrowers
Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.