Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Alliant Credit Union Finds New Growth Opportunities In RV Lending
April 11, 2016
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The Illinois credit union has increased its indirect RV portfolio by an average of $20 million each month.
Maintain Healthy Cash Flow
April 7, 2016
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Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
The Catch 22 Of Landing Federal Grant Money
April 7, 2016
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After partnering with the Federal Home Loan Bank of Boston, Grafton Suburban discovered that first mortgage applicants who qualified for grants were hard to find.
The Future Of The Auto Market May Be Upon Us
April 7, 2016
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How large of a player will Tesla become in the United States?
6 Insights From NACUSO’s 2014 Next Big Idea Winner
April 5, 2016
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nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
The House That Trash Built
April 5, 2016
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Niche mortgages are becoming more common, but finding appropriate financing still causes headache and heartache.
A Strategy To Provide Reliable Rides For Vulnerable Members
April 5, 2016
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Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.
Recharge Your Credit Card Program In 2015
April 5, 2016
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Credit card programs need constant attention to remain engaging and competitive.
4 Tips To Stop Selling Products And Start Selling Experience
April 5, 2016
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In 2004, Redwood Credit Union took the leap from making auto loans to managing its own auto dealership. Now it has advice for others on how to do it, too.
The Considerate Cross-Sell And Other Tips
April 5, 2016
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How NorthCountry FCU maximizes its investment in employees, members, and community.
Alliant Credit Union Finds New Growth Opportunities In RV Lending
The Illinois credit union has increased its indirect RV portfolio by an average of $20 million each month.
Maintain Healthy Cash Flow
Georgetown University’s student-run credit union is cognizant of the duration of its investments and has developed strong cash positions.
The Catch 22 Of Landing Federal Grant Money
After partnering with the Federal Home Loan Bank of Boston, Grafton Suburban discovered that first mortgage applicants who qualified for grants were hard to find.
The Future Of The Auto Market May Be Upon Us
How large of a player will Tesla become in the United States?
6 Insights From NACUSO’s 2014 Next Big Idea Winner
nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
The House That Trash Built
Niche mortgages are becoming more common, but finding appropriate financing still causes headache and heartache.
A Strategy To Provide Reliable Rides For Vulnerable Members
Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.
Recharge Your Credit Card Program In 2015
Credit card programs need constant attention to remain engaging and competitive.
4 Tips To Stop Selling Products And Start Selling Experience
In 2004, Redwood Credit Union took the leap from making auto loans to managing its own auto dealership. Now it has advice for others on ...
The Considerate Cross-Sell And Other Tips
How NorthCountry FCU maximizes its investment in employees, members, and community.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.