Strategies To Enhance Mortgage Efficiency Without Cutting Jobs
Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
The Art Of Selling On Social Media
Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
2024 Lending Outlook: Hopes, Fears, And Serving Members In The Year Ahead
Forget the Beige Book — these credit union executives offer insights on what it will take to see green.
How One Credit Union Is Combatting The Lock-In Effect
August 4, 2024
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Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Langley FCU Offers Financial Refuge For Struggling Savers
July 28, 2024
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The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Navigating The Indirect Auto Loan Industry In A Competitive Market
July 28, 2024
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In this Q&A, CRIF Select President Jeremy Engbrecht explains how credit unions are navigating the competitive indirect auto loan industry.
Geofencing Gets A Modern Makeover At Northern Credit Union
July 15, 2024
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Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Empower Your Credit Union With Home Improvement Lending
July 2, 2024
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Home improvement loans help credit unions expand their service offerings, diversify their portfolio, and strengthen their member relationships.
GreenState Foundation Invests In Data To Improve Its Community
July 1, 2024
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A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Student Lending: The Gateway To Lifelong Member Relationships
June 24, 2024
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Private student loans are a gateway to significant cross-selling opportunities that give credit unions the chance to build meaningful relationships that last a lifetime.
Artificial Intelligence Yields Real Results For This Cooperative’s Short-Term Loan Product
June 24, 2024
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Application abandonment and manual overrides drop at First Financial of Maryland FCU after it introduces machine learning to fine-tune its product suite.
Share Draft And Auto Loan Penetration Jump Substantially
June 24, 2024
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Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Macroeconomic Indicators To Watch In 2024
June 17, 2024
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Six data points showcase what’s happening in the larger economy that could direct credit union decision-making for the rest of the year.
How One Credit Union Is Combatting The Lock-In Effect
Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Langley FCU Offers Financial Refuge For Struggling Savers
The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Navigating The Indirect Auto Loan Industry In A Competitive Market
In this Q&A, CRIF Select President Jeremy Engbrecht explains how credit unions are navigating the competitive indirect auto loan industry.
Geofencing Gets A Modern Makeover At Northern Credit Union
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Empower Your Credit Union With Home Improvement Lending
Home improvement loans help credit unions expand their service offerings, diversify their portfolio, and strengthen their member relationships.
GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Student Lending: The Gateway To Lifelong Member Relationships
Private student loans are a gateway to significant cross-selling opportunities that give credit unions the chance to build meaningful relationships that last a lifetime.
Artificial Intelligence Yields Real Results For This Cooperative’s Short-Term Loan Product
Application abandonment and manual overrides drop at First Financial of Maryland FCU after it introduces machine learning to fine-tune its product suite.
Share Draft And Auto Loan Penetration Jump Substantially
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Macroeconomic Indicators To Watch In 2024
Six data points showcase what's happening in the larger economy that could direct credit union decision-making for the rest of the year.
Browse Topics
How APL FCU Builds A Board Succession Pipeline
Aaron Passman
Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.
How 2 Credit Unions Reduce Recidivism 1 Class At A Time
Savana Morie
Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.
How Super-Prime Borrowers Strengthen Both Margin And Membership
Callahan & Associates
Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.
A New Leadership Team Focuses On Organic Growth At Verve
Aaron Passman
After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.
Georgia United Turns The Tide On Membership Growth
Aaron Passman
After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.