Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Credit Unions Increased Mortgage Market Share In 2014
September 30, 2015
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Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending pie.
How Advanced Credit Scoring Tools Can Drive Auto Lending Growth
September 28, 2015
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East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.
Anatomy Of A Leadership Culture
September 14, 2015
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In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
3 Strategies To Improve Partnerships With Preferred Auto Dealers
September 2, 2015
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Stronger credit union-auto dealer partnerships can save members money and strengthen an institution’s bottom line.
Soup Up Your Pricing Engine
September 2, 2015
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Competitiveness, income, risk, and engagement drive four distinct pricing models.
Reach For The Cutting Edge Without Falling Over
August 28, 2015
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A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the bank.
Asset Quality Reaches Pre-Recession Levels In Second Quarter 2015
August 26, 2015
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Continuously improving asset quality indicates the stability and financial soundness in the credit union system and heralds another record-breaking quarter.
5 Facts About Credit Union Lending In Second Quarter 2015
August 26, 2015
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Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
3 Graphs That Show The Strength In Credit Union Lending
August 24, 2015
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Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
A Well-Rounded Loan Portfolio
August 24, 2015
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Rescue loans, allowance for loan and lease losses, strategies for non-indirect auto loan growth, and more this week on CreditUnions.com.
Credit Unions Increased Mortgage Market Share In 2014
Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending ...
How Advanced Credit Scoring Tools Can Drive Auto Lending Growth
East Idaho Credit Union uses analytics to boost indirect lending by almost 60%.
Anatomy Of A Leadership Culture
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture ...
3 Strategies To Improve Partnerships With Preferred Auto Dealers
Stronger credit union-auto dealer partnerships can save members money and strengthen an institution’s bottom line.
Soup Up Your Pricing Engine
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Reach For The Cutting Edge Without Falling Over
A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the ...
Asset Quality Reaches Pre-Recession Levels In Second Quarter 2015
Continuously improving asset quality indicates the stability and financial soundness in the credit union system and heralds another record-breaking quarter.
5 Facts About Credit Union Lending In Second Quarter 2015
Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
3 Graphs That Show The Strength In Credit Union Lending
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
A Well-Rounded Loan Portfolio
Rescue loans, allowance for loan and lease losses, strategies for non-indirect auto loan growth, and more this week on CreditUnions.com.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.