Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Tales Of A Credit Union With 27% Mortgage Market Share
April 10, 2015
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Greylock Federal Credit Union says service is most important in achieving and sustaining superior market share.
Gaining Influence In A Metropolitan Area
April 10, 2015
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University Federal Credit Union is a mover and shaker in Central Texas.
A Mortgage Strategy With A 61% Growth Rate
April 8, 2015
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Investments in products, technology, and personnel contribute to tremendous mortgage loan performance at Ventura County Credit Union.
Single Sponsor Credit Unions Can Benefit From Indirect Lending
April 8, 2015
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Ideas on how your indirect lending program can reach its full potential.
Service CU Tuning in all Channels to Bring in New Members
April 8, 2015
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This New Hampshire credit union looked to extend their reach to members through every possible channel. Their initial focus was on indirect auto lending and enhancing their efforts through online seminars and innovative dealer promotions.
Why The Community Reinvestment Act Matters To Credit Unions
April 7, 2015
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Credit unions might not be subject to CRA guidelines, but they still need to be aware of the value of CRA-eligible loans.
How Quotas Contribute To Revenue And Leadership Growth
April 6, 2015
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New responsibilities and performance accountability develops management skills and underpins revenue generation at UNCLE Credit Union.
TILA/RESPA Preparation Check-In
April 6, 2015
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Now is the time to get ready for mortgage disclosure changes coming Aug. 1.
Use Data To Maximize Limited Window Of Opportunity
April 6, 2015
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Credit unions can use number crunching to identify mortgage and HELOC candidates.
Using Fannie Mae’s Collateral Underwriter Helps Manage Risk
April 6, 2015
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Appraisal risk application supports proactive management of appraisal quality and improves customer relationship tools.
Tales Of A Credit Union With 27% Mortgage Market Share
Greylock Federal Credit Union says service is most important in achieving and sustaining superior market share.
Gaining Influence In A Metropolitan Area
University Federal Credit Union is a mover and shaker in Central Texas.
A Mortgage Strategy With A 61% Growth Rate
Investments in products, technology, and personnel contribute to tremendous mortgage loan performance at Ventura County Credit Union.
Single Sponsor Credit Unions Can Benefit From Indirect Lending
Ideas on how your indirect lending program can reach its full potential.
Service CU Tuning in all Channels to Bring in New Members
This New Hampshire credit union looked to extend their reach to members through every possible channel. Their initial focus was on indirect auto lending and ...
How Quotas Contribute To Revenue And Leadership Growth
New responsibilities and performance accountability develops management skills and underpins revenue generation at UNCLE Credit Union.
TILA/RESPA Preparation Check-In
Now is the time to get ready for mortgage disclosure changes coming Aug. 1.
Use Data To Maximize Limited Window Of Opportunity
Credit unions can use number crunching to identify mortgage and HELOC candidates.
Using Fannie Mae’s Collateral Underwriter Helps Manage Risk
Appraisal risk application supports proactive management of appraisal quality and improves customer relationship tools.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Why The Community Reinvestment Act Matters To Credit Unions