Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Meet The Lending Finalists For The 2021 Innovation Series
February 16, 2021
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This year’s solutions allow credit unions to lend to more members with less risk and more efficiency.
It’s A Beautiful Day In The Neighborhood
February 12, 2021
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Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
3 Takeaways From Trendwatch 4Q20
February 12, 2021
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Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
Mortgage Dashboards In The House
February 2, 2021
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Learn about the conception, development, and deployment of PenFed’s mortgage dashboards and how the credit union has used them to serve members.
Don’t Refi. Modify.
February 1, 2021
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Low interest rates have ignited interest in refinances. At Star One, mortgage modifications build member loyalty.
Pandemic Lending Lessons Put Into Play
February 1, 2021
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Five lending leaders offer new insights about old values as they put new strategies into place to protect their cooperative and members.
4 Reasons Credit Unions Must Make The Move To Digital Lending
February 1, 2021
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Drive loan growth and other critical engagement activities with technology that captures and enhances the complete member journey.
5 Lessons The Pandemic Has Taught Us About Vehicle Financing
February 1, 2021
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How to position your credit union’s auto loan strategy for success in 2021.
4 Trends To Watch In 2021
January 26, 2021
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The financial constraints credit unions faced in 2020 provide insights for how to move forward in the coming year.
What Could Post-Pandemic Growth Look Like?
January 11, 2021
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Timely strategies for increasing your lending opportunities (while delivering exceptional member service) during and after the pandemic.
Meet The Lending Finalists For The 2021 Innovation Series
This year’s solutions allow credit unions to lend to more members with less risk and more efficiency.
It’s A Beautiful Day In The Neighborhood
Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
3 Takeaways From Trendwatch 4Q20
Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
Mortgage Dashboards In The House
Learn about the conception, development, and deployment of PenFed’s mortgage dashboards and how the credit union has used them to serve members.
Don’t Refi. Modify.
Low interest rates have ignited interest in refinances. At Star One, mortgage modifications build member loyalty.
Pandemic Lending Lessons Put Into Play
Five lending leaders offer new insights about old values as they put new strategies into place to protect their cooperative and members.
4 Reasons Credit Unions Must Make The Move To Digital Lending
Drive loan growth and other critical engagement activities with technology that captures and enhances the complete member journey.
5 Lessons The Pandemic Has Taught Us About Vehicle Financing
How to position your credit union’s auto loan strategy for success in 2021.
4 Trends To Watch In 2021
The financial constraints credit unions faced in 2020 provide insights for how to move forward in the coming year.
What Could Post-Pandemic Growth Look Like?
Timely strategies for increasing your lending opportunities (while delivering exceptional member service) during and after the pandemic.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.