Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
June 18, 2025
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Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Tracy Verner Is Breaking Barriers In St. Louis Finance
June 16, 2025
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The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
Is It Time To Rethink In-House Collections? Strategic Considerations For Financial Institutions.
June 16, 2025
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Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
What Can Credit Unions Learn From Rocket Mortgage?
June 2, 2025
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The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members on a deeper, more emotional level.
5 Mortgage Must-Reads That Still Move The Market
June 2, 2025
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To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A New Mortgage Option At WSECU Spices Up The Market
June 2, 2025
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A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
June 2, 2025
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From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ground level.
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
June 2, 2025
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How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
June 2, 2025
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New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
May 25, 2025
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Why institutions are turning to personal loans for yield and diversification.
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
Tracy Verner Is Breaking Barriers In St. Louis Finance
The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
Is It Time To Rethink In-House Collections? Strategic Considerations For Financial Institutions.
Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
5 Mortgage Must-Reads That Still Move The Market
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A New Mortgage Option At WSECU Spices Up The Market
A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
Why institutions are turning to personal loans for yield and diversification.
Browse Topics
Manufactured Homes Help Close The Housing Affordability Gap
Aaron Passman
Lower prices and better amenities are making pre-built homes an appealing option for credit unions looking to bolster their balance sheet and borrowers stymied by the affordable housing crisis.
How Prepared Are U.S. Workers For Retirement? The Answer Is, ‘Not Well.’
Andrew Lepczyk
Data from Vanguard shows retirement preparation declines with age, leaving no generation fully ready. The gap presents both a challenge and an opportunity for credit unions.
What’s In A Name: Chief People And Technology Officer
Savana Morie
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
The Employee Benefit Cost Crisis And The Financial Strategy Forward-Thinking Credit Unions Are Using To Solve It
Callahan & Associates
Rising credit union benefit costs don’t have to remain a permanent operating burden.
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
What Can Credit Unions Learn From Rocket Mortgage?