Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
What Can Credit Unions Learn From Rocket Mortgage?
June 2, 2025
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The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members on a deeper, more emotional level.
5 Mortgage Must-Reads That Still Move The Market
June 2, 2025
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To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A New Mortgage Option At WSECU Spices Up The Market
June 2, 2025
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A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
June 2, 2025
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From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ground level.
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
June 2, 2025
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How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
June 2, 2025
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New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
May 25, 2025
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Why institutions are turning to personal loans for yield and diversification.
‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.
May 20, 2025
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With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
5 Takeaways From Trendwatch 1Q 2025
May 8, 2025
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With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
Can Credit Unions Gain Relevancy By Meeting The Needs Of SMBs?
April 28, 2025
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Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
5 Mortgage Must-Reads That Still Move The Market
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A New Mortgage Option At WSECU Spices Up The Market
A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
Why institutions are turning to personal loans for yield and diversification.
‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.
With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower ...
Can Credit Unions Gain Relevancy By Meeting The Needs Of SMBs?
Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
What Can Credit Unions Learn From Rocket Mortgage?