Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
4 Ways To Increase Member Engagement
September 18, 2017
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MSUFCU looks inward to identify sticky products and save members millions.
Learn How ASI FCU Took Its Indirect Lending In Another Direction And Exceeded Expectations
September 18, 2017
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Partnering with an experienced provider of comprehensive lending solutions has helped the Louisiana credit union grow market share and control costs.
Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending
September 11, 2017
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A focus on growing the credit card portfolio can yield growth among multiple loan touch points.
The Re-emergence Of The First-Time Homebuyer
September 7, 2017
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Remember the 90s? That’s the last time first-time homebuyers purchased homes at the same level as second quarter 2017.
2 Real Millennials. 1 Real Mortgage. (Part 4)
September 6, 2017
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
State In The Spotlight: Hawaii
September 1, 2017
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Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to increase members relationships further via loans and long-term saving products.
How To Boost The Bottom Line While Really Trying
August 28, 2017
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Interest on loans drive the income train, but other revenue streams are steaming along.
2Q 2017 Trendwatch
August 28, 2017
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This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 2Q 2017
August 23, 2017
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Member, first mortgage, and share growth. How did credit unions perform in the second quarter?
Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing
August 21, 2017
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Fewer credit unions are originating mortgages, but credit union mortgage market share is increasing. Learn about the driving forces behind these trends.
4 Ways To Increase Member Engagement
MSUFCU looks inward to identify sticky products and save members millions.
Learn How ASI FCU Took Its Indirect Lending In Another Direction And Exceeded Expectations
Partnering with an experienced provider of comprehensive lending solutions has helped the Louisiana credit union grow market share and control costs.
Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending
A focus on growing the credit card portfolio can yield growth among multiple loan touch points.
2 Real Millennials. 1 Real Mortgage. (Part 4)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
State In The Spotlight: Hawaii
Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to ...
How To Boost The Bottom Line While Really Trying
Interest on loans drive the income train, but other revenue streams are steaming along.
2Q 2017 Trendwatch
This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
3 Takeaways From Trendwatch 2Q 2017
Member, first mortgage, and share growth. How did credit unions perform in the second quarter?
Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing
Fewer credit unions are originating mortgages, but credit union mortgage market share is increasing. Learn about the driving forces behind these trends.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
The Re-emergence Of The First-Time Homebuyer