Lending

Our Lending page is the spot for credit union strategies on product development, operations, and pricing.

Top Lending Articles

Credit Union Industry Commentary

Merger Notice On The Wall. How To Make Members Care At All?

The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.
Features

Key Advice For A Credit Union Turnaround

When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit ...
My Generation

How I Didn’t Spend My Spring Break

30% of college students surveyed for a LendEDU study said they used student loan money for spring break. That’s their business … and their burden. ...
Features

How 2 Credit Unions Became Leaders In 12-Month Loan Growth

A California credit union buys loans to ease excess liquidity while a Colorado crew sells first mortgages to firefighters.
Credit Union Industry Commentary

Credit Union “Sales” Use Secrecy To Undermine The Movement

Some mergers now appear to be little more than bank-like takeovers, without the transparency.
My Generation

Don’t Stereotype Me. Compete For Me.

To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
Industry Insights

A Look At Credit Union Lending In 2016

The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
Features

How To Score With HELOCs

Targeted promotions generate enough volume to make up for the smaller margin on home equity lines at SECU of Maryland.
Features

Strengthening Portfolio Performance Is Critical In Today’s Auto Lending Marketplace

The inability to properly measure, manage, and predict risk appropriately has been the ruin of many a lender.
Features

Centralized Lending Leads To Triple The Consumer Loans

Credit Union of Southern California moved to a centralized lending environment in summer 2016. Here’s how the credit union built its team and adjusted policies.
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