Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
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Top Marketing Articles
What’s In A Name: Senior Vice President Of Marketing And Product Performance
Caroline Santangelo uses data insights to help Workers FCU deepen its understanding of members’ needs.
Get Inspired: 3 Mortgage Marketing Pages That Sell
How a trio of credit unions from across the country are tackling a universally difficult housing market.
Stop Auto Loan Fraud with DOV by CRIF Select
August 13, 2024
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CRIF Select is a leading provider of digital solutions for lending, specializing in fraud prevention and risk mitigation. Since 1984, we have innovated to meet the needs of our clients. We proudly service over 130 member-owned credit unions and approximately 7,000 new and used auto dealers. As a trusted partner, CRIF Select is dedicated to
2 Approaches To Multi-State Expansion
August 11, 2024
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From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
Millennials Are Driving Mortgage Growth At These Credit Unions
August 4, 2024
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Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored for Gen Z and millennials.
Tackle Margin Compression By Transforming Your Lending Operations
August 4, 2024
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A digital loan origination system can revolutionize a credit union’s lending process by boosting efficiency, minimizing risk, and enhancing the borrower experience.
Boost Cross-Sell Success and Maximize Member Lifetime Value
July 29, 2024
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Loyal, lifelong member relationships are created one interaction at a time. Total Expert is purpose-built to help you deliver personalized communications at every stage of your members’ financial journeys, so you can engage them with the most relevant messaging and banking products based on their needs and goals. Our Customer Intelligence capabilities enrich your member
Langley FCU Offers Financial Refuge For Soft Savers
July 28, 2024
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The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Enhancing The Member Experience With AI
July 22, 2024
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How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
Fortera Fights Against Generational Poverty
July 21, 2024
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The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Geofencing Gets A Modern Makeover At Northern Credit Union
July 15, 2024
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Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Stop Auto Loan Fraud with DOV by CRIF Select
CRIF Select is a leading provider of digital solutions for lending, specializing in fraud prevention and risk mitigation. Since 1984, we have innovated to meet ...
2 Approaches To Multi-State Expansion
From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
Millennials Are Driving Mortgage Growth At These Credit Unions
Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored for Gen Z and millennials.
Tackle Margin Compression By Transforming Your Lending Operations
A digital loan origination system can revolutionize a credit union’s lending process by boosting efficiency, minimizing risk, and enhancing the borrower experience.
Boost Cross-Sell Success and Maximize Member Lifetime Value
Loyal, lifelong member relationships are created one interaction at a time. Total Expert is purpose-built to help you deliver personalized communications at every stage of ...
Langley FCU Offers Financial Refuge For Soft Savers
The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Enhancing The Member Experience With AI
How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
Fortera Fights Against Generational Poverty
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Geofencing Gets A Modern Makeover At Northern Credit Union
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Browse Topics
No Bonuses, No Problem: Why Credit Unions Are Rethinking Incentive Models
Marc Rapport
Cooperatives across the country are taking a fresh look at employee motivation, with some moving toward a more holistic approach to compensation.
Incentives That Power Performance And Improve Outcomes
Marc Rapport
How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
New Trends Are Shaping Credit Union Recruitment Strategies
Savana Morie
Demands for hybrid or remote work and a stronger emphasis on company culture remain key recruitment trends four years after the pandemic.
Steph Sherrodd On Leadership
Marc Rapport
The chief executive shares her vision on what it means to balance future vision with day-to-day imperatives.
Credit Union Employees Step Up Amid Labor Shortages
Trace Jerrett
With membership growth outpacing employee growth, member service representatives today are serving more members than they did five years ago.
Why Now Is A Perfect Time For A Credit Department Tune-Up
Baker Hill
Identifying and addressing pain points or gaps today will pave the way for a more stable and profitable future.
5 Lessons For Buying A Bank
Sharon Simpson
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
5 Takeaways From Trendwatch 2Q 2024
Andrew Lepczyk
Originations, margins, and auto lending highlight a few of the key themes in the second quarter.
What’s In A Charter Type?
Andrew Lepczyk
Whether a credit union selects a federal or state charter depends heavily on that institution’s regulatory needs and expansion goals.
2 Approaches To Multi-State Expansion
Sharon Simpson
From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.