How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
3 Takeaways From Trendwatch 2Q 2016
August 23, 2016
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Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned from an interest rate risk perspective.
A Team Solution To The Payday Lending Problem
August 22, 2016
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Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs.
CUbroadcast Highlights Why Small Credit Unions Need Tech To Grow
August 17, 2016
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In episode No. 621, Callahan industry analyst Stephanie Clark talks with Mike Lawson to discuss why credit unions with less than $50 million in assets need new technology to survive in the marketplace.
3 Must-Haves For Every Credit Union Annual Report
August 15, 2016
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As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
How One Credit Union Uses Lemonade To Teach Entrepreneurial Skills To The Next Generation
August 11, 2016
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ANECA FCU knows that lemonade stands are serious business.
A High-Yield Loyalty Program Builds Relationships And Deposits
August 8, 2016
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Rogue Credit Union beats the market and its peer averages with an ownership savings account.
How To Make A Buck
August 8, 2016
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Sure, credit unions are not-for-profit financial institutions, but that doesn’t mean they can exist without steady sources of income. See how credit unions are making money and deepening relationships this week on CreditUnions.com.
The Importance of Debit Cards in Today’s Market
August 2, 2016
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The last week has been a tough one for the stock market. As the Dow continues to fall, individuals are feeling the pressure as their portfolios shrink, and many will be forced to adjust their spending habits.
Pokémon GO And How To Market Trends
August 2, 2016
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The game is hot now, but what do you do when that Next Big Thing comes along?
Looking For Mobile Coupons? There’s An App For That.
August 1, 2016
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White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.
3 Takeaways From Trendwatch 2Q 2016
Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned ...
A Team Solution To The Payday Lending Problem
Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs. ...
CUbroadcast Highlights Why Small Credit Unions Need Tech To Grow
In episode No. 621, Callahan industry analyst Stephanie Clark talks with Mike Lawson to discuss why credit unions with less than $50 million in assets ...
3 Must-Haves For Every Credit Union Annual Report
As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
How One Credit Union Uses Lemonade To Teach Entrepreneurial Skills To The Next Generation
ANECA FCU knows that lemonade stands are serious business.
A High-Yield Loyalty Program Builds Relationships And Deposits
Rogue Credit Union beats the market and its peer averages with an ownership savings account.
How To Make A Buck
Sure, credit unions are not-for-profit financial institutions, but that doesn't mean they can exist without steady sources of income. See how credit unions are making ...
The Importance of Debit Cards in Today’s Market
The last week has been a tough one for the stock market. As the Dow continues to fall, individuals are feeling the pressure as their ...
Pokémon GO And How To Market Trends
The game is hot now, but what do you do when that Next Big Thing comes along?
Looking For Mobile Coupons? There’s An App For That.
White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.