How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
A 3-Year Strategy To Turn Around Negative Growth
July 11, 2016
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Capitol Credit Union revamped policies, processes, and procedures to counter negative loan and member growth and once again achieve stable financial footing.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
July 7, 2016
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The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
Lesley Pierce On Leadership
July 4, 2016
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The senior human resources manager at Credit Union 1 in Alaska shares tips to work with an office full of millennials as well as a veteran perspective on hiring and firing.
Mind, Body, And Wallet
June 29, 2016
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Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
What Financial Health Means To Me
June 29, 2016
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Credit unions are providing programs, products, and services to help households in need.
How To Drive Financial Health And Wellness
June 27, 2016
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This week, CreditUnions.com is keying in on the different ways credit unions are improving member financial health and wellness.
A Strategy To Build Financial Wellness And The Bottom Line
June 27, 2016
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Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
A Way To Predict Member Behavior
June 20, 2016
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How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
What Does Business Intelligence Mean For Credit Unions?
June 20, 2016
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Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
Insights From The American Council On Consumer Interests Annual Conference
June 14, 2016
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What to take away from the conference at the “interface of psychology and economics?”
A 3-Year Strategy To Turn Around Negative Growth
Capitol Credit Union revamped policies, processes, and procedures to counter negative loan and member growth and once again achieve stable financial footing.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
Lesley Pierce On Leadership
The senior human resources manager at Credit Union 1 in Alaska shares tips to work with an office full of millennials as well as a ...
Mind, Body, And Wallet
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
What Financial Health Means To Me
Credit unions are providing programs, products, and services to help households in need.
How To Drive Financial Health And Wellness
This week, CreditUnions.com is keying in on the different ways credit unions are improving member financial health and wellness.
A Strategy To Build Financial Wellness And The Bottom Line
Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
A Way To Predict Member Behavior
How Oregon Community’s data warehouse is shaping marketing and saving the credit union time and money.
Insights From The American Council On Consumer Interests Annual Conference
What to take away from the conference at the “interface of psychology and economics?”
Browse Topics
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adoption new technology and embrace efficiencies.
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
What Does Business Intelligence Mean For Credit Unions?