How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Welcome To The Credit Union
January 19, 2016
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Onboarding new members and employees is a critical step in deepening the credit union relationship. But sometimes this is easier said than done.
The New Rules Of Business In A #Trending World
January 18, 2016
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Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.
120 Days To Credit Union Proficiency
January 18, 2016
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An exceptional employee onboarding and training program at Nusenda Credit Union produces an award-winning employer.
Meet Gen Z, The New Millennial
January 14, 2016
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The generation after the millennials promises to effect more change in the workplace than any of its predecessors.
How Well Do You Know Millennials?
January 11, 2016
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The largest and most diverse generation in the United States is challenging the status quo of financial institutions with its demand for convenience, expanded choice, and social responsibility.
Generation Why?
January 11, 2016
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Credit unions can help millennials through financial services and employment opportunities. But first they must catch the interest of this notoriously tough-to-crack generation.
A Strategy To Adopt A Younger Point Of View
January 11, 2016
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Advisory roles are helping two credit unions engage millennial members.
Moving Forward With Millennial Leadership
January 11, 2016
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In this Q&A, Ronaldo Hardy, CEO of Shell Geismar FCU, discusses the benefits and challenges of employing millennials at an innovative credit union.
3 Social Media Tips To Attract Millennials
January 11, 2016
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How Generations Federal Credit Union uses its award-winning social media platforms to boost member engagement and awareness among 20-somethings.
I Spend 12% Of My Waking Hours On My Phone
January 7, 2016
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This Callahan writer tracked his mobile phone usage for the past six months. Heres what he found.
Welcome To The Credit Union
Onboarding new members and employees is a critical step in deepening the credit union relationship. But sometimes this is easier said than done.
The New Rules Of Business In A #Trending World
Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
120 Days To Credit Union Proficiency
An exceptional employee onboarding and training program at Nusenda Credit Union produces an award-winning employer.
Meet Gen Z, The New Millennial
The generation after the millennials promises to effect more change in the workplace than any of its predecessors.
How Well Do You Know Millennials?
The largest and most diverse generation in the United States is challenging the status quo of financial institutions with its demand for convenience, expanded choice, ...
Generation Why?
Credit unions can help millennials through financial services and employment opportunities. But first they must catch the interest of this notoriously tough-to-crack generation.
A Strategy To Adopt A Younger Point Of View
Advisory roles are helping two credit unions engage millennial members.
Moving Forward With Millennial Leadership
In this Q&A, Ronaldo Hardy, CEO of Shell Geismar FCU, discusses the benefits and challenges of employing millennials at an innovative credit union.
3 Social Media Tips To Attract Millennials
How Generations Federal Credit Union uses its award-winning social media platforms to boost member engagement and awareness among 20-somethings.
I Spend 12% Of My Waking Hours On My Phone
This Callahan writer tracked his mobile phone usage for the past six months. Heres what he found.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.