How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Meet Engaged Elena, An Ideal Member At Solarity Credit Union
May 5, 2025
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A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.
Honoring Roots To Expand Reach
April 28, 2025
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SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
Can Credit Unions Gain Relevancy By Meeting The Needs Of SMBs?
April 28, 2025
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Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
Are New Opportunities On The Horizon For Private Student Lenders?
April 21, 2025
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Regardless of what’s going on politically, the needs for education financing won’t wait.
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
April 21, 2025
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The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one semester alone.
A Look Inside Consumer Sentiment
April 14, 2025
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Recent drops in consumer sentiment indicators reveal a complex mix of financial pessimism, political influence, and generational divides.
Ready, Set, Grow: 5 Marketing Tips To Elevate Your Credit Union
April 14, 2025
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Cut through the noise and unlock growth with five bold tips to sharpen your targeting, master new channels, harness AI, and market like a pro.
How 1 CUSO’s Board Is Empowering Women In Fintech
April 14, 2025
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Strong female voices have the potential to make change. These women are championing mentorship, innovation, and collaboration to shape the future of their organizations.
An AI Success Checklist For Credit Unions
April 7, 2025
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Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
Lights, Camera, Action! How To Improve Outreach On The Air.
March 31, 2025
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Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Meet Engaged Elena, An Ideal Member At Solarity Credit Union
A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Can Credit Unions Gain Relevancy By Meeting The Needs Of SMBs?
Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
Are New Opportunities On The Horizon For Private Student Lenders?
Regardless of what’s going on politically, the needs for education financing won’t wait.
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one ...
A Look Inside Consumer Sentiment
Recent drops in consumer sentiment indicators reveal a complex mix of financial pessimism, political influence, and generational divides.
Ready, Set, Grow: 5 Marketing Tips To Elevate Your Credit Union
Cut through the noise and unlock growth with five bold tips to sharpen your targeting, master new channels, harness AI, and market like a pro.
How 1 CUSO’s Board Is Empowering Women In Fintech
Strong female voices have the potential to make change. These women are championing mentorship, innovation, and collaboration to shape the future of their organizations.
An AI Success Checklist For Credit Unions
Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
Lights, Camera, Action! How To Improve Outreach On The Air.
Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.