How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
6 Ways To Structure An Analytics Role
March 3, 2025
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Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
Innovation Series: Member Experience
February 27, 2025
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Learn from 2025’s top innovators in member experience
Member Onboarding For The Digital Age
February 23, 2025
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People First FCU has worked to create a meaningful onboarding experience for new members without them ever having to visit a branch.
Scouting Talent And Building Brand In Louisiana
February 16, 2025
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How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
5 Takeaways From Trendwatch 4Q 2024
February 12, 2025
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With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Say ‘Hello’ To Help
February 10, 2025
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A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as a trusted local resource.
From State Funds To Affordable Homes
February 3, 2025
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Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Wright-Patt’s ‘Wheels For Work’ Keeps Rolling Along
February 3, 2025
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For more than five years, a second-chance auto loan program has helped credit- and income-challenged members buy a car, even when they don’t qualify via traditional underwriting.
High Inflation Makes It Hard For Low-Income Workers To Budget
January 27, 2025
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As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
What’s In A Name: Director Of Multicultural Engagement
January 27, 2025
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Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
6 Ways To Structure An Analytics Role
Diverse job titles and responsibilities are helping leading institutions leverage data to make better decisions.
Innovation Series: Member Experience
Learn from 2025's top innovators in member experience
Member Onboarding For The Digital Age
People First FCU has worked to create a meaningful onboarding experience for new members without them ever having to visit a branch.
Scouting Talent And Building Brand In Louisiana
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
5 Takeaways From Trendwatch 4Q 2024
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core ...
Say ‘Hello’ To Help
A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as ...
From State Funds To Affordable Homes
Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Wright-Patt’s ‘Wheels For Work’ Keeps Rolling Along
For more than five years, a second-chance auto loan program has helped credit- and income-challenged members buy a car, even when they don’t qualify via ...
High Inflation Makes It Hard For Low-Income Workers To Budget
As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
What’s In A Name: Director Of Multicultural Engagement
Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.