How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Meet The Finalists For The 2024 Innovation Series: Member Analytics
February 12, 2024
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This year’s member analytics solutions provide inventive ways for credit unions to serve members.
A Big-Picture Approach To Financial Inclusion
February 12, 2024
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A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
What’s In A Name: Director Of Financial Inclusion And Community Engagement
February 12, 2024
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Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward
January 24, 2024
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Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI FA/TA grant dollars and understanding the steps to recertification. We will be looking at our Green/Yellow/Red 2024 assessments of CDFI recertification and what you’ll need to do to comply. Download
4 Pillars For 2024
January 22, 2024
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Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
What’s In A Name: Director Of Multicultural Strategy
January 22, 2024
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Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it needs to serve all members in its diverse market.
What Can ALICE Do For You?
January 22, 2024
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Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
2024 Vendor Showcase
January 22, 2024
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Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Jimmy Lovelace On Leadership
January 15, 2024
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The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
By The Numbers: LICU, CDFI & Juntos Avanzamos
January 8, 2024
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Credit unions undertake all manner of certifications to improve their communities. Here’s how three of the most popular intersect.
Meet The Finalists For The 2024 Innovation Series: Member Analytics
This year’s member analytics solutions provide inventive ways for credit unions to serve members.
A Big-Picture Approach To Financial Inclusion
A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Next Steps to CDFI Recertification: Assessing How Your Credit Union Moves Forward
Watch this webinar to hear CU Strategic Planning experts talk about their next level assessment of what you’ll need to do to keep winning CDFI ...
4 Pillars For 2024
Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
What’s In A Name: Director Of Multicultural Strategy
Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it ...
What Can ALICE Do For You?
Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
2024 Vendor Showcase
Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Jimmy Lovelace On Leadership
The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
By The Numbers: LICU, CDFI & Juntos Avanzamos
Credit unions undertake all manner of certifications to improve their communities. Here's how three of the most popular intersect.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.