How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Navigating Asset Quality In A Slowing Economy
November 13, 2023
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Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
The Rise Of The Member Experience Analyst
November 6, 2023
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At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Dort Financial Branches Out To Florida As Flagler Credit Union
November 6, 2023
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The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
A Safe Place For Members With Dementia
November 6, 2023
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A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
3 Trends At Low-Income And CDFI Credit Unions
October 30, 2023
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Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
What’s In A Name: Director Of Community Homeownership Development
October 30, 2023
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WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Back To School. Back To Work.
October 23, 2023
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A training program from Associated Credit Union clears a pathway from class to career.
Give First-Time Auto Buyers Some Credit
October 23, 2023
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A new program from American 1 Credit Union doesn’t let the lack of a credit score become an unsurmountable speed bump.
How MSUFCU Saw 2x Deposit Growth
October 16, 2023
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A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Financial Wellbeing For Members. Financial Wellbeing For All.
October 16, 2023
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After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members alike through life’s financial milestones.
Navigating Asset Quality In A Slowing Economy
Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
The Rise Of The Member Experience Analyst
At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Dort Financial Branches Out To Florida As Flagler Credit Union
The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
A Safe Place For Members With Dementia
A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
3 Trends At Low-Income And CDFI Credit Unions
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
What’s In A Name: Director Of Community Homeownership Development
WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Back To School. Back To Work.
A training program from Associated Credit Union clears a pathway from class to career.
Give First-Time Auto Buyers Some Credit
A new program from American 1 Credit Union doesn’t let the lack of a credit score become an unsurmountable speed bump.
How MSUFCU Saw 2x Deposit Growth
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings ...
Financial Wellbeing For Members. Financial Wellbeing For All.
After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members ...
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.