How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
A Rewards Program That Relies On Relationships, Not Usage
March 30, 2026
No Comments
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
March 30, 2026
No Comments
By aligning governance, leadership, and day-to-day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
The Case For Marketing That Doesn’t Lead With The Credit Union
March 23, 2026
No Comments
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Running With Scissors: The Bold Side Of Personalization
March 23, 2026
No Comments
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
10 Credit Unions That Top The Charts In Member Value
March 20, 2026
No Comments
Callahan & Associates spotlights credit unions that return more value to members.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
March 16, 2026
No Comments
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Aging Is An Adventure At My Credit Union
March 16, 2026
No Comments
A 55+ member club is helping the Minnesota cooperative strengthen long term relationships, support active aging, and rethink how it serves members later in life.
Trust Still Has An Address
March 16, 2026
No Comments
In the age of smartphones and smartwatches, a strong physical branch network builds trust and credibility.
How Inflation Changed Credit Union Member Behavior
March 16, 2026
No Comments
Inflation has cooled, but its aftereffects still shape how credit union members spend, save, borrow, and relate to their credit union.
Credit Union Storytelling With A Mission Focus
March 2, 2026
No Comments
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
A Rewards Program That Relies On Relationships, Not Usage
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
By aligning governance, leadership, and day-to-day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union ...
The Case For Marketing That Doesn’t Lead With The Credit Union
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact ...
Running With Scissors: The Bold Side Of Personalization
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
10 Credit Unions That Top The Charts In Member Value
Callahan & Associates spotlights credit unions that return more value to members.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to ...
Aging Is An Adventure At My Credit Union
A 55+ member club is helping the Minnesota cooperative strengthen long term relationships, support active aging, and rethink how it serves members later in life.
Trust Still Has An Address
In the age of smartphones and smartwatches, a strong physical branch network builds trust and credibility.
How Inflation Changed Credit Union Member Behavior
Inflation has cooled, but its aftereffects still shape how credit union members spend, save, borrow, and relate to their credit union.
Credit Union Storytelling With A Mission Focus
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.