How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Meet The Finalists For The 2023 Innovation Series: Digital
February 13, 2023
No Comments
This year’s digital solutions provide inventive ways for credit unions to serve members.
The Credit Card Pull: How To Attract The Next Generation Of Members
February 6, 2023
No Comments
Millennials and Gen Z are reshaping the financial services industry. The way credit unions respond will impact business growth for years to come.
Impact Strategies From January 2023
January 30, 2023
No Comments
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
January 17, 2023
No Comments
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
January 17, 2023
No Comments
An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
How Charitable Giving Impacts Member Satisfaction
January 9, 2023
No Comments
As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
What Can $40,000 Do For Financial Education?
January 2, 2023
No Comments
An ongoing partnership with Mesa Community College is just one component of TruWest’s commitment to supporting secondary education.
How To Build Lasting Ties With Young Members
January 2, 2023
No Comments
Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions
CreditUnions.com 2022: Best Of Marketing
December 26, 2022
No Comments
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. Give The Gift Of Membership This Holiday Season Tinker FCU’s holiday promotion has become an annual tradition to boost membership
CreditUnions.com 2022: Best Of Lending
December 26, 2022
No Comments
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. A Call For Cooperatives To Close The Racial Homeownership Gap GreenState Credit Union has committed $1 billion toward home loans
Meet The Finalists For The 2023 Innovation Series: Digital
This year’s digital solutions provide inventive ways for credit unions to serve members.
The Credit Card Pull: How To Attract The Next Generation Of Members
Millennials and Gen Z are reshaping the financial services industry. The way credit unions respond will impact business growth for years to come.
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
How Charitable Giving Impacts Member Satisfaction
As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
What Can $40,000 Do For Financial Education?
An ongoing partnership with Mesa Community College is just one component of TruWest’s commitment to supporting secondary education.
How To Build Lasting Ties With Young Members
Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
CreditUnions.com 2022: Best Of Marketing
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
CreditUnions.com 2022: Best Of Lending
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.