How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
December 12, 2022
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Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
December 12, 2022
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An internship program at the New York cooperative helps military members transition into the civilian workforce.
Wings Financial Scores Major Points With Its Amazon-Loving Members
December 12, 2022
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The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
Small Change Makes A Big Difference At St. Mary’s
December 5, 2022
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The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Life-Stage Strategy To Attract And Retain Business Members
December 5, 2022
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The time for credit unions to bridge the gap in effectively serving new and existing business relationships has never been more important.
A Big Day Of Giving For Golden 1 Credit Union
November 28, 2022
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Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
Credit Unions Pivot In Response To Rising Rates (Part 1)
November 21, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
4 Ways To Support Small Businesses Every Saturday
November 21, 2022
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No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees
November 21, 2022
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Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy to others.
What Is The Future Of Student Lending For Credit Unions?
November 8, 2022
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In late August, the Biden-Harris administration announced their long-awaited plans for easing the financial burden of the millions of Americans who hold federal student loans. Watch this session to get answers!
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
An internship program at the New York cooperative helps military members transition into the civilian workforce.
Wings Financial Scores Major Points With Its Amazon-Loving Members
The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
Small Change Makes A Big Difference At St. Mary’s
The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Life-Stage Strategy To Attract And Retain Business Members
The time for credit unions to bridge the gap in effectively serving new and existing business relationships has never been more important.
A Big Day Of Giving For Golden 1 Credit Union
Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
Credit Unions Pivot In Response To Rising Rates (Part 1)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
4 Ways To Support Small Businesses Every Saturday
No need to wait until Nov. 26, credit unions can back local businesses any day off the year.
3 Ways To Give Thanks For Members … And 1 Way To Appreciate Employees
Rising rates, soaring inflation, and an unstable economy could make for a grim holiday season, but CreditUnions.com has inspiring stories of credit unions bringing joy ...
What Is The Future Of Student Lending For Credit Unions?
In late August, the Biden-Harris administration announced their long-awaited plans for easing the financial burden of the millions of Americans who hold federal student loans. ...
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.