How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
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Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Maximizing An Effective Platform To Meet Members Where They Are Today
March 8, 2023
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In this day and age, credit unions must implement innovative technologies flexible enough to keep up with evolving member preferences. There are many avenues a credit union can take to provide the best tools to members, including hiring specialized talent for building proprietary software or outsourcing technology from financial technology companies. Choosing one option over
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
March 8, 2023
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Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling more than $2 million.
Is It Time For Your Credit Union To Hire A Videographer?
March 7, 2023
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Credit unions across the country are creating compelling video content for members, employees, and communities.
Exit Interview: Maurice Smith, Local Government FCU
March 7, 2023
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A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
How To Help Members Stay Ahead Of Economic Headwinds
March 6, 2023
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Sixty-five percent of members report trust as the reason they chose a credit union. Now, they’ll count on their credit union for help during challenging times.
2023 Innovation Series: Innovations In Member Experience
March 2, 2023
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Watch the Innovations in Member Experience webinar today and watch the four hand-picked finalists share their awesome innovations with you.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
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While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
Is Indirect Lending Worth The Cost?
February 27, 2023
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Pumping up membership via indirect loans can be beneficial, but the strategy has its downsides.
Top 5 Reasons To Offer And Grow Private Student Loans In 2023
February 27, 2023
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With post-pandemic college enrollment on the rise and inflationary pressures impacting family finances, 2023 offers a big opportunity for credit unions in private student lending.
3 Ways To Measure For Better Marketing
February 13, 2023
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Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Maximizing An Effective Platform To Meet Members Where They Are Today
In this day and age, credit unions must implement innovative technologies flexible enough to keep up with evolving member preferences. There are many avenues a ...
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling ...
Is It Time For Your Credit Union To Hire A Videographer?
Credit unions across the country are creating compelling video content for members, employees, and communities.
Exit Interview: Maurice Smith, Local Government FCU
A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
How To Help Members Stay Ahead Of Economic Headwinds
Sixty-five percent of members report trust as the reason they chose a credit union. Now, they’ll count on their credit union for help during challenging ...
2023 Innovation Series: Innovations In Member Experience
Watch the Innovations in Member Experience webinar today and watch the four hand-picked finalists share their awesome innovations with you.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
Is Indirect Lending Worth The Cost?
Pumping up membership via indirect loans can be beneficial, but the strategy has its downsides.
Top 5 Reasons To Offer And Grow Private Student Loans In 2023
With post-pandemic college enrollment on the rise and inflationary pressures impacting family finances, 2023 offers a big opportunity for credit unions in private student lending.
3 Ways To Measure For Better Marketing
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.