How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Dividends Per Member Are On The Rise. So Are Member Relationships.
June 26, 2023
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First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
Cryptocurrency Losses Fuel Jump In Elder Financial Abuse Claims
June 26, 2023
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A new report from the FBI finds total losses from elder financial abuse rose by 84% last year compared to 2021 figures.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
UMassFive Weighs In To Fight For Affordable Housing
June 12, 2023
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The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Going Beyond Surveys For a Broader View of the Member Experience
May 31, 2023
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Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
Smarter Loans For Smarter Homes
May 30, 2023
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A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
BECU Busts Out Digital Envelopes To Help Members Build Savings
May 30, 2023
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The big cooperative puts a new spin on an old trick to help members build a savings discipline.
5 Takeaways From Trendwatch 1Q 2023
May 15, 2023
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A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months to come.
What’s The Big IDEA?
May 8, 2023
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Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
Create A Memorable Member Experience By Thinking ‘Connected Ecosystem’
May 1, 2023
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Features and functions are important, but an impressive experience delivers a connected ecosystem of capabilities across all channels.
Dividends Per Member Are On The Rise. So Are Member Relationships.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial ...
Cryptocurrency Losses Fuel Jump In Elder Financial Abuse Claims
A new report from the FBI finds total losses from elder financial abuse rose by 84% last year compared to 2021 figures.
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
UMassFive Weighs In To Fight For Affordable Housing
The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Going Beyond Surveys For a Broader View of the Member Experience
Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
Smarter Loans For Smarter Homes
A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
BECU Busts Out Digital Envelopes To Help Members Build Savings
The big cooperative puts a new spin on an old trick to help members build a savings discipline.
5 Takeaways From Trendwatch 1Q 2023
A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months ...
What’s The Big IDEA?
Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
Create A Memorable Member Experience By Thinking ‘Connected Ecosystem’
Features and functions are important, but an impressive experience delivers a connected ecosystem of capabilities across all channels.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.