How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Credit Unions Increase Dividend Options To Keep Pace With Savings Alternatives
July 10, 2023
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Ongoing interest rate increases have driven credit unions to raise dividend payouts to keep funds in-house.
Digital Innovation Opens New Opportunities To Drive Growth And Engagement
July 3, 2023
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Member expectations are evolving alongside technology, and it’s more important than ever for credit unions to prioritize engaging, profitable member relationships.
Dividends Per Member Are On The Rise. So Are Member Relationships.
June 26, 2023
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First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
Cryptocurrency Losses Fuel Jump In Elder Financial Abuse Claims
June 26, 2023
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A new report from the FBI finds total losses from elder financial abuse rose by 84% last year compared to 2021 figures.
Home Ownership Is Out Of Reach
June 26, 2023
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Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
UMassFive Weighs In To Fight For Affordable Housing
June 12, 2023
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The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Going Beyond Surveys For a Broader View of the Member Experience
May 31, 2023
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Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
Smarter Loans For Smarter Homes
May 30, 2023
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A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
BECU Busts Out Digital Envelopes To Help Members Build Savings
May 30, 2023
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The big cooperative puts a new spin on an old trick to help members build a savings discipline.
5 Takeaways From Trendwatch 1Q 2023
May 15, 2023
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A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months to come.
Credit Unions Increase Dividend Options To Keep Pace With Savings Alternatives
Ongoing interest rate increases have driven credit unions to raise dividend payouts to keep funds in-house.
Digital Innovation Opens New Opportunities To Drive Growth And Engagement
Member expectations are evolving alongside technology, and it’s more important than ever for credit unions to prioritize engaging, profitable member relationships.
Dividends Per Member Are On The Rise. So Are Member Relationships.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial ...
Cryptocurrency Losses Fuel Jump In Elder Financial Abuse Claims
A new report from the FBI finds total losses from elder financial abuse rose by 84% last year compared to 2021 figures.
Home Ownership Is Out Of Reach
Housing is less affordable today than it was before the 2008 housing crisis. How did we get here? And how can credit unions help?
UMassFive Weighs In To Fight For Affordable Housing
The Western Massachusetts cooperative is combatting inventory and financing hurdles with creative partnerships and innovative programs.
Going Beyond Surveys For a Broader View of the Member Experience
Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
Smarter Loans For Smarter Homes
A new loan at Guadalupe Credit Union helps low-income homeowners save cash while increasing comfort.
BECU Busts Out Digital Envelopes To Help Members Build Savings
The big cooperative puts a new spin on an old trick to help members build a savings discipline.
5 Takeaways From Trendwatch 1Q 2023
A preview of the economic and performance trends that shaped the credit union industry during the first quarter, and how that could impact the months ...
Browse Topics
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.