How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
What Is The Future Of Student Lending For Credit Unions?
November 8, 2022
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In late August, the Biden-Harris administration announced their long-awaited plans for easing the financial burden of the millions of Americans who hold federal student loans. Watch this session to get answers!
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
November 7, 2022
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A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Delivering What Members Need Most During Economic Uncertainty
November 7, 2022
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Credit unions must offer ample opportunity for members to engage with the products and services offered, enabling, supporting, and sustaining a consistent pattern of satisfactory member experiences that build loyalty no matter where members interact.
6 Roles That Make The Most Of Member Experience
October 31, 2022
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Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
Member Segmentation Paves The Way To Personalization
October 31, 2022
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PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
It’s Time To Join The Robot Revolution
October 31, 2022
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AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
Credit Union Digital Customer Success — For Every Generation
October 24, 2022
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The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other. The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel to the other.
Wescom Gains International Reach With A New UCLA Partnership
October 24, 2022
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A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
Impact Strategies From October 2022
October 24, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
October 15, 2022
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Three simple steps to make a difference and measure your credit union’s impact.
What Is The Future Of Student Lending For Credit Unions?
In late August, the Biden-Harris administration announced their long-awaited plans for easing the financial burden of the millions of Americans who hold federal student loans. ...
Why Did BCU Reduce Fees And Form A Financial Wellbeing CUSO?
A shift toward a purpose-driven mindset has helped the Illinois cooperative drive sustainable growth while expanding operations.
Delivering What Members Need Most During Economic Uncertainty
Credit unions must offer ample opportunity for members to engage with the products and services offered, enabling, supporting, and sustaining a consistent pattern of satisfactory ...
6 Roles That Make The Most Of Member Experience
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
It’s Time To Join The Robot Revolution
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
Credit Union Digital Customer Success — For Every Generation
The key to serving different generations is to not only enable many ways for members to engage, but also offer seamless transitions from one channel ...
Wescom Gains International Reach With A New UCLA Partnership
A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
Impact Strategies From October 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
There’s No Wrong Way To Make An Impact
Three simple steps to make a difference and measure your credit union’s impact.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.