How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Meritrust Takes Financial Literacy To The Locker Room
August 22, 2022
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The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
The Case for the Federal Multiple Common Bond Charter (Over Community Charters and Most State Charters)
August 9, 2022
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Credit unions are increasingly moving to a federal multiple common bond charter because it is the more flexible and provides the greatest growth potential.
Prioritizing Member Service In P2P Transfers
August 8, 2022
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It’s time for credit unions to take the best of Zelle and Venmo and put their own spin on those platforms.
Banking On Values In A Crowded Montana Market
August 8, 2022
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Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
August 8, 2022
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After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking deserts.
Filling Your Mortgage Pipeline By Marketing To Millennials
August 1, 2022
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The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here’s how to harness It to help grow your credit union and Increase home ownership among this market segment.
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
August 1, 2022
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A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Credit Unions On Campus
July 25, 2022
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I grew up in California, but these days I’m a student at Williams College, located in a small, rural town in the heart of the Berkshires. My family has always been involved in the credit union movement, and while in college I’ve been interested to hear other students’ perspectives on this industry. I was directed
Impact Strategies From July 2022
July 25, 2022
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A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Making An Impact – And Getting Results
July 22, 2022
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Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people helping people.”
Meritrust Takes Financial Literacy To The Locker Room
The credit union has partnered with three of Kansas’s largest universities to provide financial education for college athletes.
The Case for the Federal Multiple Common Bond Charter (Over Community Charters and Most State Charters)
Credit unions are increasingly moving to a federal multiple common bond charter because it is the more flexible and provides the greatest growth potential.
Prioritizing Member Service In P2P Transfers
It’s time for credit unions to take the best of Zelle and Venmo and put their own spin on those platforms.
Banking On Values In A Crowded Montana Market
Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
Filling Your Mortgage Pipeline By Marketing To Millennials
The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here's how to harness It to help grow ...
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Impact Strategies From July 2022
A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Making An Impact – And Getting Results
Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people ...
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Credit Unions On Campus