How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Just Add Coffee: How 2 Credit Unions Are Rethinking Branching
May 2, 2022
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Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for credit unions to align themselves with unlikely partners, and some arrangements provide non-interest income streams. Co-location strategies in which credit unions share space with another business often completely unrelated to
Simplifying the Onboarding Process: How Your Credit Union Can Level Up!
April 26, 2022
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Digital onboarding starts with understanding the evolving needs of your members. Members want a unified experience that proactively anticipates their needs and simplifies the onboarding process across digital, call center, and branch channels.
Impact Strategies From April 2022
April 25, 2022
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CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services of credit unions making a positive impact for the members and communities they serve. How To Narrow The Racial Wealth Gap And Expand Access To Underbanked Consumers The social unrest
What’s In A Name: Marketing Portfolio Manager
April 25, 2022
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Kristine Rellihan works toward the ideal blend of efficiency, goal alignment, impact, internal service satisfaction, and process workflow at Dupaco Community Credit Union.
2 Ways To Approach Fee Relief For Members
April 25, 2022
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United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
Behind The Scenes Of Financial Inclusion At Travis Credit Union
April 25, 2022
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Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
April 18, 2022
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Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
Strategies To Encourage Military Members To Manage Money And Build Wealth
April 18, 2022
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This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.
4 Ways Credit Unions Make Tax Time Less Taxing
April 11, 2022
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Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.
Inside Connex’s DEI Journey
April 11, 2022
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The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Just Add Coffee: How 2 Credit Unions Are Rethinking Branching
Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for ...
Simplifying the Onboarding Process: How Your Credit Union Can Level Up!
Digital onboarding starts with understanding the evolving needs of your members. Members want a unified experience that proactively anticipates their needs and simplifies the onboarding ...
Impact Strategies From April 2022
CreditUnions.com has the inspiration leaders need to improve their credit union’s impact. Check out stories below featured recently that highlight strategies, initiatives, products, and services ...
What’s In A Name: Marketing Portfolio Manager
Kristine Rellihan works toward the ideal blend of efficiency, goal alignment, impact, internal service satisfaction, and process workflow at Dupaco Community Credit Union.
2 Ways To Approach Fee Relief For Members
United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
Behind The Scenes Of Financial Inclusion At Travis Credit Union
Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide ...
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
Strategies To Encourage Military Members To Manage Money And Build Wealth
This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.
4 Ways Credit Unions Make Tax Time Less Taxing
Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.
Inside Connex’s DEI Journey
The Connecticut credit union has an in-depth plan to help narrow the racial wealth gap and expand access to underbanked consumers.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.