How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To Build An Award-Winning Marketing Team
August 31, 2020
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Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
CommunityAmerica Refines Building Member Engagement
August 28, 2020
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The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Driving Market Differentiation Through Member Engagement
August 26, 2020
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Join Gallup Managing Partner, Anson Vuong, as he shares key takeaways from Gallup’s Financial Services Study and provides details on how credit unions can differentiate in today’s environment by focusing on the person behind the member.
A Solution To Educate Members During A Pandemic
August 17, 2020
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Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
There’s No Place Like Home With A 12.5-Year Loan
August 5, 2020
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One Idaho cooperative stands out in a rural market dominated by credit unions with a new package of home loans that serve educators and first responders.
Drive-Thrus And Digital Delivery: 2 Stories Of Adaption And Adoption
July 27, 2020
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Two cooperatives share how they’re encouraging digital adoption in the face of a lingering pandemic.
4 Credit Unions Share Insights On Member Experience
July 16, 2020
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Join Glia and special guest panelists from 4 credit unions that span the US—and the physical/online spectrum— for a lively discussion on the unifying topic of Member Service.
A Better Member Experience Is Only A Text Message Away
July 13, 2020
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Four credit unions share insights from their text messaging initiatives.
Credit Unions Help Save More Than 1.1 Million Jobs Through PPP
July 8, 2020
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PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street business borrowers.
Macro Overiew And Industry Trends (1Q20)
June 30, 2020
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The longest economic expansionary period in U.S. history has come to an end. What else should credit unions know at first quarter?
How To Build An Award-Winning Marketing Team
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
CommunityAmerica Refines Building Member Engagement
The Kansas City credit union uses insights from feedback to refine responses and shine during the pandemic.
Driving Market Differentiation Through Member Engagement
Join Gallup Managing Partner, Anson Vuong, as he shares key takeaways from Gallup’s Financial Services Study and provides details on how credit unions can differentiate ...
A Solution To Educate Members During A Pandemic
Nearly 30,000 attendees have attended virtual financial education webinars since the pandemic halted in-person sessions at VACU.
There’s No Place Like Home With A 12.5-Year Loan
One Idaho cooperative stands out in a rural market dominated by credit unions with a new package of home loans that serve educators and first ...
Drive-Thrus And Digital Delivery: 2 Stories Of Adaption And Adoption
Two cooperatives share how they’re encouraging digital adoption in the face of a lingering pandemic.
4 Credit Unions Share Insights On Member Experience
Join Glia and special guest panelists from 4 credit unions that span the US—and the physical/online spectrum— for a lively discussion on the unifying topic ...
A Better Member Experience Is Only A Text Message Away
Four credit unions share insights from their text messaging initiatives.
Credit Unions Help Save More Than 1.1 Million Jobs Through PPP
PPP data from the Treasury Department indicates credit unions played a larger role in lending to smaller companies, underscoring the movement’s commitment to Main Street ...
Macro Overiew And Industry Trends (1Q20)
The longest economic expansionary period in U.S. history has come to an end. What else should credit unions know at first quarter?
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.