How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Tried-And-True Tips To Serve A Niche Community
January 28, 2020
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The CEO of Everence FCU shares why the cooperative’s mission is more relevant to a broader group of consumers than ever before.
How Excite Credit Union Primes The Pump For College Education
January 27, 2020
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The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
January 21, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A Year In Review: Social & Search
January 20, 2020
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The worlds of social media and search are ever-changing. Below, we’ve highlighted some of the most groundbreaking updates from 2019 that may impact your credit union’s 2020 strategy.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
January 13, 2020
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The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
6 Lending Strategies That Make A Powerful Member Impact
January 13, 2020
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These credit unions rallied around the needs of members to uncover hidden potential in the loan portfolio.
Making Foundational Change $1 At A Time
January 7, 2020
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Decade In Review
January 6, 2020
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A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.
The Ascent Of A New Brand In Utah
December 30, 2019
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To better differentiate itself from its original sponsor, Weber State FCU undertook a three-year journey to embrace a new name, a new logo, and an elevated future.
State In The Spotlight: Arizona
December 30, 2019
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In Arizona, first mortgage balances and share draft penetration hit decade-plus highs.
Tried-And-True Tips To Serve A Niche Community
The CEO of Everence FCU shares why the cooperative’s mission is more relevant to a broader group of consumers than ever before.
How Excite Credit Union Primes The Pump For College Education
The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State
Five can't-miss data points this week on CreditUnions.com.
A Year In Review: Social & Search
The worlds of social media and search are ever-changing. Below, we've highlighted some of the most groundbreaking updates from 2019 that may impact your credit ...
High Rates, High Trust Nets High Returns For Latino Community Credit Union
The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
6 Lending Strategies That Make A Powerful Member Impact
These credit unions rallied around the needs of members to uncover hidden potential in the loan portfolio.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Decade In Review
A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.
The Ascent Of A New Brand In Utah
To better differentiate itself from its original sponsor, Weber State FCU undertook a three-year journey to embrace a new name, a new logo, and an ...
State In The Spotlight: Arizona
In Arizona, first mortgage balances and share draft penetration hit decade-plus highs.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.