How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Bugging Youth
June 10, 2019
No Comments
Grow Financial Credit Union connects with children to increase household interaction and gain young, lifelong members.
Responsible Consumer Complaint Management
June 3, 2019
No Comments
Having a system in place helps effectively address causes and lowers the risk of reputational damage.
Best Of May 2019
June 3, 2019
No Comments
Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
International Credit Union Day 2018 Giveback: Dupaco
May 30, 2019
No Comments
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
6 Ways To Attract And Retain Deposits
May 30, 2019
No Comments
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
Gen X Marks The Spot
May 30, 2019
No Comments
A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.
Advisory Councils, Continuous Improvement, And First Quarter Data
May 28, 2019
No Comments
Five can’t-miss data points this week on CreditUnions.com.
An Advisory Council For College Students, By College Students
May 27, 2019
No Comments
At Harvard University Employees Credit Union, a council of five students helps the cooperative manage messages to undergrads.
Member Relationships Are On The Rise
May 27, 2019
No Comments
First quarter performance data points toward a rise in membership and loan and share balances.
A Savings Solution To Break The Cycle Of Payday Lending
May 20, 2019
No Comments
A salary advance program at one of the nation’s largest credit unions helps members stop running in place and start saving for the future.
Bugging Youth
Grow Financial Credit Union connects with children to increase household interaction and gain young, lifelong members.
Responsible Consumer Complaint Management
Having a system in place helps effectively address causes and lowers the risk of reputational damage.
Best Of May 2019
Based on May traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
International Credit Union Day 2018 Giveback: Dupaco
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
6 Ways To Attract And Retain Deposits
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
Gen X Marks The Spot
A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.
Advisory Councils, Continuous Improvement, And First Quarter Data
Five can't-miss data points this week on CreditUnions.com.
An Advisory Council For College Students, By College Students
At Harvard University Employees Credit Union, a council of five students helps the cooperative manage messages to undergrads.
Member Relationships Are On The Rise
First quarter performance data points toward a rise in membership and loan and share balances.
A Savings Solution To Break The Cycle Of Payday Lending
A salary advance program at one of the nation’s largest credit unions helps members stop running in place and start saving for the future.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.