How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Trends In Technology (Part 4)
April 30, 2018
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The confluence of technology, research, capital, and optimism has given rise to a frenetic pace of innovation.These four will have far-reaching effects on credit unions everywhere. Part 4: The gig economy.
What I Learned From Volunteering With A Financial Literacy Organization
April 25, 2018
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Even with preparation, middle school students are surprised to see how tight real-life budgets can pull.
How To Create A Vibrant Culture
April 23, 2018
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To go along with a name change, this Illinois credit union shifted its overall culture.
Credit Unions Celebrate Financial Literacy Month
April 17, 2018
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The #StopMoneyShaming campaign originating from Philadelphia is one example of the nationwide efforts the movement is leading.
Pay To Quit, An Intense Card Conversion, And More
April 16, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Members By The Numbers (4Q17)
April 16, 2018
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Looking at the industry’s average member relationship, accounts per member, and dividend payout shows the bond credit unions and members share in 4Q17.
Macro-Economic And Industry Trends (4Q17)
April 12, 2018
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What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.
5 Design Elements That Influence Member Behavior
April 11, 2018
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Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter choices from members.
Real Lessons From A Fake Millennial Credit Union
April 9, 2018
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No credit union exists solely to serve millennials … yet. However, making up First Millennial Credit Union brought to light what its creators really want from a financial institution.
How VACU Struck Video Gold With A Guy In Flannel
April 9, 2018
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The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Trends In Technology (Part 4)
The confluence of technology, research, capital, and optimism has given rise to a frenetic pace of innovation.These four will have far-reaching effects on credit unions ...
What I Learned From Volunteering With A Financial Literacy Organization
Even with preparation, middle school students are surprised to see how tight real-life budgets can pull.
How To Create A Vibrant Culture
To go along with a name change, this Illinois credit union shifted its overall culture.
Credit Unions Celebrate Financial Literacy Month
The #StopMoneyShaming campaign originating from Philadelphia is one example of the nationwide efforts the movement is leading.
Pay To Quit, An Intense Card Conversion, And More
Five can’t-miss data points this week on CreditUnions.com.
Members By The Numbers (4Q17)
Looking at the industry's average member relationship, accounts per member, and dividend payout shows the bond credit unions and members share in 4Q17.
Macro-Economic And Industry Trends (4Q17)
What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.
5 Design Elements That Influence Member Behavior
Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter ...
Real Lessons From A Fake Millennial Credit Union
No credit union exists solely to serve millennials ... yet. However, making up First Millennial Credit Union brought to light what its creators really want ...
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.