How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
The Threat And Opportunity In The Gig Economy
April 2, 2018
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It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.
Why First Millennial Matters
April 2, 2018
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A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
How Millennials Are Changing Their Purchasing Behavior
April 2, 2018
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Mini-houses, alternative leasing options, robust apps, are just part of the opportunity and challenges for serving a generation about to inherit trillions.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
March 30, 2018
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In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The First Credit Union For Millennials, By Millennials
March 30, 2018
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How First Millennial Credit Union got its start and runs its business.
2018 Economic Outlook
March 28, 2018
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Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.
The Great Debt Paydown Challenge
March 28, 2018
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How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
Trends In Technology (Part 3)
March 26, 2018
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The confluence of technology, research, capital, and optimism has given rise to a frenetic pace of innovation.These four will have far-reaching effects on credit unions everywhere. Part 3: Workforce automation.
2 Real Millennials. 1 Real Mortgage. (Part 6)
March 26, 2018
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This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
Tips To Improve Website Accessibility
March 21, 2018
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How one California credit union worked with a blind member, his attorneys, and a technology provider to improve website usability.
Why First Millennial Matters
A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.
How Millennials Are Changing Their Purchasing Behavior
Mini-houses, alternative leasing options, robust apps, are just part of the opportunity and challenges for serving a generation about to inherit trillions.
CUbroadcast Highlights How I Accidentally Raised Money-Smart Teens
In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.
The First Credit Union For Millennials, By Millennials
How First Millennial Credit Union got its start and runs its business.
2018 Economic Outlook
Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.
The Great Debt Paydown Challenge
How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.
Trends In Technology (Part 3)
The confluence of technology, research, capital, and optimism has given rise to a frenetic pace of innovation.These four will have far-reaching effects on credit unions ...
2 Real Millennials. 1 Real Mortgage. (Part 6)
This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.
Tips To Improve Website Accessibility
How one California credit union worked with a blind member, his attorneys, and a technology provider to improve website usability.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
The Threat And Opportunity In The Gig Economy