How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
State In The Spotlight: California
December 1, 2017
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California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all higher than the national averages.
Why I Have A “Side Hustle”
November 30, 2017
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One Callahan millennial explains why she tends bar in addition to her 9-to-5.
Investments, Margins, And Online Reviews
November 27, 2017
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Five can’t-miss data points this week on CreditUnions.com.
8 Ways To Make The Most Of Online Reviews
November 27, 2017
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Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.
More Students. More Student Lending.
November 21, 2017
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Student lending at credit unions was up 13.7% in third quarter 2017.
Member Relationships By The Numbers (2Q17)
November 20, 2017
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In the past year alone, U.S. credit unions have attracted more than 4.5 million net new members.
The Indirect Addiction, SEG Savings, And Millennial Homebuying
November 20, 2017
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Four can’t-miss data points this week on CreditUnions.com.
Reach Credit Unions In 2018
November 17, 2017
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The CreditUnions.com team explores tips and tricks for standing out and reaching credit unions in 2018.
Will I Ever Buy A House?
November 15, 2017
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One millennial wonders if he will have to rent for the rest of his life.
30 Months. 20,000 New Members. $84 Million New Auto Loans.
November 13, 2017
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An Idaho credit union uses credit score analysis to build long-term relationships and the loan portfolio.
State In The Spotlight: California
California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all ...
Why I Have A “Side Hustle”
One Callahan millennial explains why she tends bar in addition to her 9-to-5.
Investments, Margins, And Online Reviews
Five can’t-miss data points this week on CreditUnions.com.
8 Ways To Make The Most Of Online Reviews
Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.
More Students. More Student Lending.
Student lending at credit unions was up 13.7% in third quarter 2017.
Member Relationships By The Numbers (2Q17)
In the past year alone, U.S. credit unions have attracted more than 4.5 million net new members.
The Indirect Addiction, SEG Savings, And Millennial Homebuying
Four can’t-miss data points this week on CreditUnions.com.
Reach Credit Unions In 2018
The CreditUnions.com team explores tips and tricks for standing out and reaching credit unions in 2018.
Will I Ever Buy A House?
One millennial wonders if he will have to rent for the rest of his life.
30 Months. 20,000 New Members. $84 Million New Auto Loans.
An Idaho credit union uses credit score analysis to build long-term relationships and the loan portfolio.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.