The Indirect Addiction, SEG Savings, And Millennial Homebuying

Four can’t-miss data points this week on

This week, finds a credit union breaking its indirect addiction, spots commonality between credit union leaders in IRA and Keough balances, and has one millennial ask the question: Will I ever buy a house?

Here are four can’t-miss data points for the week:


Starting in 2015, Shoreline Credit Union moved away from its indirect lending business. At the time, the credit union had been originating $1 million or more a month in indirect loans, but finding none of the engagement. In fact, while indirect represented 40% of its loan portfolio, the credit union was converting 3% of these borrowers.

Learn more about Shoreline’s decision in Breaking The Indirect Addiction.


Americans aren’t saving enough for retirement. That’s according to research from the U.S. Census Bureau. But while credit unions are growing loans faster than shares, cooperatives do offer savings vehicles and financial planning services to members. In fact, when looking at the top ten industry leaders in average IRA/Keough balances, a trend emerges.

What do the credit union leaders have in common? Find out in Serve A SEG. Capture Deposits. ContentMiddleAd

$30 Trillion

Millennials are set to inherit more than $30 trillion from their baby boomer parents, the largest transfer of wealth in the history of the world. But until then, can they afford to buy homes in the areas in which they prefer to live?

One millennial tackles this question, and more, in Will I Ever Buy A House?

4.5 Million

In the past year alone, U.S. credit unions have attracted more than 4.5 million net new members. On average, credit unions spent an annualized $335 per new new member on education and promotional expenses a 32.9% year-over-year decrease.

Learn more in Member Relationships By The Numbers

Happy Reading!

November 20, 2017

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