How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Female CEO Performance, Mortgage Lending, And Auto Market Share
August 21, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Member Relationships By The Numbers (1Q17)
August 18, 2017
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Credit union membership was 109.4 million as of March 31, 2017. That’s nearly 4.4 million more members than 12 months ago.
CUbroadcast Highlights Launch Of CUBrandMonitor
August 17, 2017
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In episode 790, Mike Lawson speaks with Callahan’s director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.
Private Student Lending Performance: Steady As She Goes
August 8, 2017
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In 2008, credit unions began dipping their toes into what many considered to be the treacherous waters of private student lending. More than nine years later, credit unions are charting a positive course.
Millennials Are Killing Everything
August 8, 2017
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An investigation into whether millennials should take responsibility for killing homeownership.
CEO Transitions, Marketing Impact, And Millennial Homebuyers
August 7, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
How 4 Credit Unions Tie Faith To Finances
August 1, 2017
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These cooperatives serve the financial and the spiritual needs of members.
I Know I Need To Save For Retirement. I Can’t.
July 27, 2017
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This generation has other long-term goals when it comes to their finances.
Brand Loyalty Doesn’t Matter To Me
July 25, 2017
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Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.
What To Ask Before Merging And How To Build A Better Team
July 24, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Female CEO Performance, Mortgage Lending, And Auto Market Share
Five can't-miss data points featured this week on CreditUnions.com.
Member Relationships By The Numbers (1Q17)
Credit union membership was 109.4 million as of March 31, 2017. That’s nearly 4.4 million more members than 12 months ago.
CUbroadcast Highlights Launch Of CUBrandMonitor
In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage ...
Private Student Lending Performance: Steady As She Goes
In 2008, credit unions began dipping their toes into what many considered to be the treacherous waters of private student lending. More than nine years ...
Millennials Are Killing Everything
An investigation into whether millennials should take responsibility for killing homeownership.
CEO Transitions, Marketing Impact, And Millennial Homebuyers
Five can't-miss data points featured this week on CreditUnions.com.
How 4 Credit Unions Tie Faith To Finances
These cooperatives serve the financial and the spiritual needs of members.
I Know I Need To Save For Retirement. I Can’t.
This generation has other long-term goals when it comes to their finances.
Brand Loyalty Doesn’t Matter To Me
Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.
What To Ask Before Merging And How To Build A Better Team
Five can't-miss data points featured this week on CreditUnions.com.
Browse Topics
Manufactured Homes Help Close The Housing Affordability Gap
Aaron Passman
Lower prices and better amenities are making pre-built homes an appealing option for credit unions looking to bolster their balance sheet and borrowers stymied by the affordable housing crisis.
How Prepared Are U.S. Workers For Retirement? The Answer Is, ‘Not Well.’
Andrew Lepczyk
Data from Vanguard shows retirement preparation declines with age, leaving no generation fully ready. The gap presents both a challenge and an opportunity for credit unions.
What’s In A Name: Chief People And Technology Officer
Savana Morie
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
The Employee Benefit Cost Crisis And The Financial Strategy Forward-Thinking Credit Unions Are Using To Solve It
Callahan & Associates
Rising credit union benefit costs don’t have to remain a permanent operating burden.
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.