How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To Serve Members With Sub-600 Credit Scores
September 26, 2016
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A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
September 26, 2016
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A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
An Outpost Or The New Front Line?
September 14, 2016
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Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is a difficult play.
Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up
September 14, 2016
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The millennial-loved payments app turns to traditional advertising for the first time.
Member Service, Non-Interest Income, And SEG Strategies
September 6, 2016
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Five data points from this week on CreditUnions.com.
How This Small, Single-Sponsor Credit Union Hangs Tough
September 6, 2016
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Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.
3 Graphs That Show Second Quarter Member Service Success
September 4, 2016
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Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.
Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans
August 29, 2016
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The New Mexico credit union puts community capital and cooperative principles to work.
Member Relationships By The Number (1Q 2016)
August 29, 2016
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Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
August 23, 2016
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Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned from an interest rate risk perspective.
How To Serve Members With Sub-600 Credit Scores
A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Private Student Lending Leads To More Than Just A Loan
A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
An Outpost Or The New Front Line?
Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is ...
Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up
The millennial-loved payments app turns to traditional advertising for the first time.
Member Service, Non-Interest Income, And SEG Strategies
Five data points from this week on CreditUnions.com.
How This Small, Single-Sponsor Credit Union Hangs Tough
Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.
3 Graphs That Show Second Quarter Member Service Success
Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.
Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans
The New Mexico credit union puts community capital and cooperative principles to work.
Member Relationships By The Number (1Q 2016)
Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned ...
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.