How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up
September 14, 2016
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The millennial-loved payments app turns to traditional advertising for the first time.
Member Service, Non-Interest Income, And SEG Strategies
September 6, 2016
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Five data points from this week on CreditUnions.com.
How This Small, Single-Sponsor Credit Union Hangs Tough
September 6, 2016
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Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.
3 Graphs That Show Second Quarter Member Service Success
September 4, 2016
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Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.
Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans
August 29, 2016
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The New Mexico credit union puts community capital and cooperative principles to work.
Member Relationships By The Number (1Q 2016)
August 29, 2016
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Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
August 23, 2016
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Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned from an interest rate risk perspective.
A Team Solution To The Payday Lending Problem
August 22, 2016
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Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs.
CUbroadcast Highlights Why Small Credit Unions Need Tech To Grow
August 17, 2016
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In episode No. 621, Callahan industry analyst Stephanie Clark talks with Mike Lawson to discuss why credit unions with less than $50 million in assets need new technology to survive in the marketplace.
3 Must-Haves For Every Credit Union Annual Report
August 15, 2016
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As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up
The millennial-loved payments app turns to traditional advertising for the first time.
Member Service, Non-Interest Income, And SEG Strategies
Five data points from this week on CreditUnions.com.
How This Small, Single-Sponsor Credit Union Hangs Tough
Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.
3 Graphs That Show Second Quarter Member Service Success
Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.
Why Nusenda Partners With Local Organizations To Vet Small-Dollar Loans
The New Mexico credit union puts community capital and cooperative principles to work.
Member Relationships By The Number (1Q 2016)
Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned ...
A Team Solution To The Payday Lending Problem
Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs. ...
CUbroadcast Highlights Why Small Credit Unions Need Tech To Grow
In episode No. 621, Callahan industry analyst Stephanie Clark talks with Mike Lawson to discuss why credit unions with less than $50 million in assets ...
3 Must-Haves For Every Credit Union Annual Report
As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.