Innovation Series: Member Experience
Learn from 2025’s top innovators in member experience
Learn from 2025’s top innovators in member experience
Discover how leveraging technology can streamline your lending processes, enhance member satisfaction, and drive growth in a challenging economic landscape.
People First FCU has worked to create a meaningful onboarding experience for new members without them ever having to visit a branch.
This year’s finalists offer new ways for credit unions to deepen and solidify relationships with members using AI, cloud-based services, and more.
This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
Today’s financial landscape demands strategic adjustments and innovative solutions to navigate these turbulent times.
Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
Financial wellness, AI, and a fresh coat of paint are all making a major impact for credit unions and banks across the country.
Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across the customer experience landscape. While AI chatbots represent one key element of a modern member experience strategy, they’re just the beginning when it comes to creating a truly differentiated end-to-end

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.

Long-term growth depends on pairing trusted community relationships with intentional investment in technology, leadership, and purpose.

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.