Member Experience

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Member Experience Gets An Upgrade

Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
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Physical Branch, Digital Service

Affinity Plus builds member engagement by focusing equally on a modern brick-and-mortar network plus the latest technologies for members and staff alike.
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Personalization In Account Opening: How Technology And Personal Service Can Coexist

When properly used, cross-sell features in the account opening process can strengthen banking interactions.
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Empathy Is A Credit Union’s Secret Weapon

A mix of quality people and customizable services help members through economic uncertainty.
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What’s In A Name: Senior Vice President Of Loan Analytics And Automation

Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
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Are Community Charters The Key To Relevancy?

Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
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What’s In A Name: Member Care Specialist

Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
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What’s In A Name: Vice President Of Retail Quality Control And Projects

Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
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Universal Tellers Take Credit Unions Beyond Basic Banking

Branching experts share the pros and cons behind ditching the traditional teller role in favor of a new staffing model.
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Redwood Credit Union Serves Up More Than Financial Services

The California cooperative has partnered with a catering company to open a café in its two headquarters buildings, offering fresh, affordable food to the public.
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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