How To Communicate During A Digital Conversion
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
As the movement adds members, relationships and market share also increase.
Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.
Five can’t-miss data points featured this week on CreditUnions.com.
MSUFCU looks inward to identify sticky products and save members millions.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Five ways credit unions made the most of marketing budgets in the past 366 days.
A multichannel marketing strategy yields success in a dual market.
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
This Minnesota credit union mixes marketing and message to revive relationships.

The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.

The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.

The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.

Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.

The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.

Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.

When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.

Upcoming legislative changes position credit union student lending to meet soaring demand.

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.