Kate Lee On Leadership
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
This Minnesota credit union mixes marketing and message to revive relationships.
SAFE Credit Union encourages members to do the sensible thing and save.
This week, CreditUnions.com features success stories from credit unions across the industry. Whether by resolving complaints, or onboarding new members here’s how credit unions are improving the member experience.
First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.
Grab the attention of existing members and bring them back into the credit union fold with a re-boarding initiative.
Generations FCU’s three-part onboarding strategy engages members at the onset and continues building relationships through their 90 day and beyond.
Onboarding new members and employees is a critical step in deepening the credit union relationship. But sometimes this is easier said than done.
An exceptional employee onboarding and training program at Nusenda Credit Union produces an award-winning employer.
The California credit union opens 22% of its new memberships online and will soon add a mobile app option.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.